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HUGHES COMMUNICATIONS CHOOSES SONY TO DESIGN GROUND-BREAKING DIRECT BROADCAST SATELLITE NETWORK

 HUGHES COMMUNICATIONS CHOOSES SONY TO DESIGN
 GROUND-BREAKING DIRECT BROADCAST SATELLITE NETWORK
 MONTVALE, N.J., Oct. 16 /PRNewswire/ -- Hughes Communications, Inc. (HCI) has awarded Sony Corporation of America a contract to design and install the direct broadcast satellite (DBS) plant for its network, DirecTv(TM). The value of the contract exceeds $50 million. Set to launch in early 1994, DirecTv will offer pay-per-view movies, live events and entertainment programming to subscribers throughout the continental U.S.
 At launch, approximately 80 channels of programming will be transmitted via satellite from the 50,000-square-foot DirecTv Broadcast Center in Castle Rock, Colo., to 18-inch satellite dishes at viewers' homes. Hughes will launch the first of two satellites in December, 1993. With plans to deliver more than 150 channels to TV sets by mid- 1994, it is one of the largest television network start-ups in history.
 Quality and Depth Under One Roof
 The engineering and implementation of the DirecTv broadcast facility will require a combination of technological leadership and system integration know-how.
 "DirecTv is pleased to engage Sony's highly respected expertise to equip and integrate our Castle Rock broadcast center," said David Baylor, vice president of operations, DirecTv. "They have approached this project with the same interest and enthusiasm as our own staff. This combined with Sony's years of experience as the broadcast industry leader and its breadth of capabilities provides us with considerable confidence for success."
 The concept of DirecTv inspired Sony to push through existing technological boundaries. "Our support of the DirecTv project includes far more than equipment," said Charles Steinberg, president of Sony's Business and Professional Group. "We are offering a complete solution to an innovative, new network. We are very excited to have been selected for this historic project."
 The scope of the project has led to and involved technology breakthroughs in satellite communications, digital video compression, computer manufacturing, encryption systems and customer service technology.
 The DirecTv broadcast facility is expected to house more than 400 racks of broadcast and production equipment, including more than 300 video recorders, 50 Flexicart(TM) systems for automated playback and recording, a digital routing system that includes five digital video switchers with more than 900 inputs and 800 outputs, and provisions for customized software that can control up to 300 channels of programming.
 The DirecTv facility is being designed as a "future-proofed" system, with the capabilities for upgradability necessary to keep pace with emerging video technologies.
 A True Team Approach
 "Sony is able to provide a single point of response for this all- encompassing project," explained Baylor. "It is a convincing demonstration of the company's commitment to total service." In the design and installation of the DirecTv facility, Sony is providing project management, system engineering integration and installation, customized software and hardware development service, training and support at the facilities.
 DirecTv, Inc. is a subsidiary of Hughes Communications, Inc. and a unit of GM Hughes Electronics. Hughes Communications is the world's largest private commercial satellite owner and operator. It owns and operates five C-Band Galaxy satellites and three SBS Ku-band satellites used for cable and broadcast television, audio and business distribution. GM Hughes Electronics is a subsidiary of General Motors.
 Sony Business and Professional Group is a broadcast industry leader in facility design, equipment installation and product development.
 -0- 10/16/92
 /CONTACT: Gerrie Schmidt of Sony Corporation of America, 201-930-7454, or Thomas M. Bracken of DirecTv, manager, communications, 310-535-5027, or Robin Hoffman of Ketchum Public Relations, 212-536-8732, or Sony/ CO: Sony Corporation of America; Hughes Communications Inc. ST: New Jersey, Colorado IN: ENT SU:


PS-KW -- NY047 -- 1030 10/16/92 14:32 EDT
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Date:Oct 16, 1992
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