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HSUS TAKES AIM AT SEARS' PRO-HUNTING STANCE

 HSUS TAKES AIM AT SEARS' PRO-HUNTING STANCE
 WASHINGTON, Nov. 1 /PRNewswire/ -- The Humane Society of the


United States issued the following:
 Sears is supposed to be "where America shops," but it seems the department store chain is only interested in the buying power of the 7 percent of Americans who hunt, The Humane Society of the United States (HSUS) said today. The HSUS is receiving hundreds of calls from consumers who say they intend to cut up their Sears and Discover credit cards in response to Sears' recent decision to yank seven plush animals from its 1991 Wish Book.
 The toys pulled include a whale, polar bear, German shepherd, panda bear and cub, elephant, lion and tiger. Under agreement with the toy manufacturer, 8 percent from the wholesale price of these items was donated to The HSUS.
 Both the National Rifle Association (NRA) and the Wildlife Legislative Fund of America (WLFA) have taken credit for the toys' removal. The groups' threat of a boycott intimidated Sears into pulling the stuffed animals, even though they are the only plush toys available in the Wish Book. Interestingly, the January 1990 edition of the NRA's American Rifleman magazine contained an ad which directly benefitted The HSUS.
 "It appears the NRA can make money by running an ad to benefit us," said Patricia Forkan, HSUS senior vice-president, "but for some reason they have a problem with Sears doing the same thing. Clearly, the NRA is playing the Grinch who stole Christmas from every child who wanted one of these adorable toys for the holidays."
 Though children will not find one of these animals under their Christmas tree, Sears has made sure that they can ask Santa for a wide variety of hunting supplies and training videos. The toy section of the 1991 Wish Book offers targets with photographs of a deer, a bobcat and a fox, and instructional videos on how to shoot the very animals The HSUS works to protect.
 Forkan says Sears apparently agrees with the NRA and the WLFA that killing animals is preferable to protecting them.
 "Sears promotes itself as a family shopping place," Forkan said, "but it seems they would rather be known as a hunting club."
 In addition to hearing from consumers who intend to cut up their credit cards, The HSUS has gotten calls form holiday shoppers who plan to pass up Sears this Christmas.
 "Sears and the NRA are trying to control what your children wish for this Christmas," says Forkan. "Hundreds of consumers have told us that they are using their purchasing power to show Sears that they don't wish to shop there this year."
 -0- 11/1/91
 /CONTACT: Brenda K. Foster of The Humane Society of the United States, 202-452-1100/ CO: The Humane Society of the United States; Sears ST: District of Columbia IN: SU: DC -- DC016 -- 0237 11/01/91 12:39 EST
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Publication:PR Newswire
Date:Nov 1, 1991
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