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HSBC Calls on Authentify[R] for Strong Out-of-Band Authentication for Online Accounts.

HSBC Deploys Secure Out-of-Band Authentication (OOBA) System. Automated Call Synched to Web Session Prevents Fraudulent Transactions

LONDON -- Authentify, the global leader in out-of-band authentication solutions, today announced HSBC has deployed Authentify's services to protect online and remote transactions from fraud. HSBC, the world's largest bank by asset size is using Authentify's services to automatically authenticate online users attempting certain transaction against HSBC accounts. The out-of-band process requires user or transaction specific details to be entered via telephone, separately from the Internet side of the exchange. The process isolates the authentication from Internet threats making it more difficult to tamper with an account even if armed with compromised identity information.

"Authentify enables HSBC to validate the user and transaction details but keeps the process convenient for the end user," said Peter Tapling, President & CEO of Authentify. "Using a telephone call synchronized to an online session provides a simple, reliable way to strengthen an online process. It layers with security mechanisms HSBC already has in place and uses technology based on something their users already own and know how to use."

In a constantly evolving fraud environment, HSBC is continually evaluating new processes to protect its users and their assets. For some types of exploits, out-of-band technology was seen to offer the highest security with the most convenience.

According to Avivah Litan, Vice President and Distinguished Analyst at Gartner Research, "Protecting accounts and transactions from more sophisticated forms of fraud requires layers of security. Out-of-band authentication is one of the layers needed when financial services firms are encountering keystroke loggers and man in the middle exploits. In light of HSBC's global presence, an OOBA solution that works globally is needed. A process that relies on the telephone makes sense in light of that need."

Historically, difficult economic times experience increases in crime. Cybercrime follows a similar pattern. According to Authentify's Tapling, "Out-of-band Authentication, or OOBA, is a strong authentication factor protecting HSBC and its customers from Internet attacks that can lead to identity theft. In light of continued warnings about increasing cyber attacks on banks, HSBC's customers can be confident that HSBC is doing everything they can to protect them."

About HSBC

The HSBC Group, headquartered in London, is the largest global financial services organization based on asset size. Recently, HSBC topped the Forbes 2000 list of the world's largest companies. The annual index surveyed blue-chip firms in 26 industries across 60 countries ranking them according to a composite of sales, profits, assets and market value. HSBC is one of five highest performers from the banking industry. HSBC Group serves over 125 million customers worldwide, with more than 10,000 offices in 83 countries.

About Authentify

Authentify Inc., provides automated authentication services to prominent global businesses protecting accounts and transactions in more than 150 countries. The Authentify process relies on making telephone contact with a user while they are managing an online account. It is a process that is practical for businesses, easy for users and effective worldwide by leveraging the reach and stability of the public switched telephone network. For more information visit Authentify at: www.authentify.com or contact:
Authentify, Inc. < < < <



Authentify, Inc. Authentify Ltd.
8745 W. Higgins Rd., < < < <



12/F, Capitol Centre, Tower II
Suite 240 < < < <



28 Jardine's Crescent
Chicago, Illinois 60631 < < < <



Causeway Bay
USA < < < <



Hong Kong
Voice: 1-773-243-0300 < < < <



Voice: +852-9304-6699
todd.pauli@authentify.com < < < <



robert.soden@authentify.com


[c] January 2009, Authentify, Inc., Chicago, Illinois

Authentify technologies protected by U.S. Patent Nos. 6,934,858 / 7,383,572
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Publication:Business Wire
Date:Jan 5, 2009
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