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HR executives to prefer video conferencing.

HR executives who use video at work will prefer video collaboration over email as their top method of business communication within three year, according to a recent global survey.

The new analysis was conducted by Redshift Research on behalf of Polycom, found that about 56 per cent of respondents indicated video would be their most preferred method of business communications, surpassing email at 49 per cent and voice conference calls at 32 per cent.

The survey of business decision makers in 12 countries revealed that about 98 per cent of the HR executives who took part believed that video conferencing removes distance barriers and improves productivity between teams in different cities and countries.

It also showed that video is becoming more pervasive for HR teams across the globe.

HR respondents ranked video conferencing as a top-three tool for business communication and placed third after email and voice/conference calls.

Other methods of business communications used include web conferencing, instant messaging and social media.

The views of the HR professionals polled are supported by Aberdeen Group's 2013 report on video talent acquisition that found that 32 per cent of organisations were investing in video interviewing, compared to 21 per cent of organisations the previous year.

The top three reasons identified by Aberdeen for this growth were to reduce travel costs, to shorten the time to hire and to reach geographically dispersed candidates.

Mollie Lombardi, vice president and principal analyst, Human Capital Management for Aberdeen, said: "Advancements in technology and telecommunications are allowing organisations large and small to operate seamlessly from anywhere. HR leaders require a new understanding of how technology can help them bridge geographical boundaries and rethink their talent strategies to take full advantage of a broader talent pool."

Beyond recruitment, video is also enabling organisations to implement flexible work environments.

Daniel Sonsino, vice president of talent management at Polycom, said: "Not only does video help to improve the quality and depth of our talent pool and reduce recruitment and on boarding time, but it also helps to ensure retention of top talent by providing easy access to development programmes and the enablement of a flexible work environment for employees."

"While improvements in recruitment, training, retention and flexible work are measurable and visible, the intangible benefits of video collaboration are just as relevant. Improving trust, increasing productivity, enhancing cross-cultural understanding and forming more effective teams are all areas where data can't show the value - it must be experienced first-hand."

Voice, video and content collaboration is impacting many facets of the HR function, including retention, engagement, and training, said the report.

Video conferencing, video recording and video asset management have helped organisations overcome diminishing training budgets, minimise scheduling and travel conflicts, and prevent the loss of knowledge through attrition and retirement with easier, more frequent collaboration and on-demand access to training and knowledge, it said.

The ability to record live training sessions and playback later for people to view at times when it is more convenient for their work schedule allows for more cost-effective delivery of training content and efficient re-use of training content, it added. - TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Mar 19, 2014
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