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HP enables the New Style of IT.

HP is demonstrating its latest print and imaging solutions, which it says will help to enable the 'New Style of IT'. Robert Dinkelacker, Director, Printing, Personal Printing Group Middle East, Mediterranean & Africa, says that the HP portfolio is driven by the needs and expectations of the market. The company's new solutions include the latest technologies, and are intended to enable key trends such as mobility, cloud and connectivity. "Mobility is a key topic, and we want to drive the mobility story forward, to make it easy for our customers to be online, to use their data, and also be able to print the data, at any point where you really need it -- it doesn't matter where you are," Dinkelacker says. The portfolio includes more features to make printing easier from mobile devices, including updates to the HP ePrint Enterprise Web printing service; an app for BlackBerry 10, as well as Android and iOS apps; wireless direct printing to connect printers to WiFi; and NFC "tap to print" functions. HP is also enabling existing devices with NFC and wireless direct printing, through the HP Mobile Print Accessory, a USB add-on module. Security is also an important consideration for print solutions, Dinkelacker explains, to ensure data is kept safe, and the range includes features such as user authentication, user-access controls, job reporting and print job encryption. "We have the highest security standards in the industry; we have all kinds of levels of security, from the cloud level, the infrastructure, down to the device level of our printers, to really offer security standards that ensure that documents are only printed when you give access or you want to print them out," he adds. Also featured on the HP stand is the world's fastest printer, the HP Officejet Pro X, which is capable of print speeds of up to 70 pages per minute, which uses up to 50% less energy than laser printers, and a cartridge that produces 50% less supplies waste than laser printers.

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Date:Oct 23, 2013
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