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HP Ships Its 30 Millionth Laser Printer.

PALO ALTO, Calif.--(BUSINESS WIRE)--July 13, 1998-- Hewlett-Packard Company today announced it recently shipped its 30 millionth HP LaserJet printer.

Introduced in 1984, the HP LaserJet printer revolutionized the desktop printing market. Sales for the printer hit the 1 million mark in 1988 and rapidly increased in the late 1980s. By 1994, HP had sold 10 million laser printers.

"HP credits its success in the hardcopy market to solid relationships with channel partners and to overwhelming customer satisfaction," said Carolyn Ticknor, HP vice president and general manager of the LaserJet Solutions Group. "HP recognizes that its customers are seeking solutions that maximize efficiency, lower total cost of ownership and give them a competitive edge, and we expect color printing to play a major role in the company's next printer milestone."

HP's commitment to provide leading-edge network printing solutions is demonstrated by the recent additions to the company's product offerings. Theseadditions include the HP LaserJet 4000 printer, the HP LaserJet 5000 wide-format printer, the HP LaserJet 8000 printer, the HP Mopier 240, HP JetDirect print servers and industry-leading peripheral-management software. HP expects that these new award-winning workgroup and departmental solutions -- along with HP's current product offerings, such as the HP Enhanced Color LaserJet 5M printer -- will help expand HP's leadership as a global provider of commercial hardcopy products.

HP's current color laser printer, the HP Color LaserJet 5M printer, is the world's most popular color laser printer. According to Ziff-Davis StoreBoard, a La Jolla, Calif.-based independent source for sales data from corporate, retail and mail-order distribution channels, HP is the market-share leader, with 62.4 percent (May 1998) of the color laser-printer market. HP believes this market will gain popularity as color printing technology matures and the use of complementary technologies, such as the Internet, continues to grow.

Industry research firm International Data Corporation (IDC) predicts dramatic growth in the worldwide color laser market. "We expect the desktop color laser segment to be the fastest-growing segment of the computer printer market," said Angele Boyd, vice president of worldwide peripherals research with IDC. "Based on projected unit shipments between 1997 and 2002, the color laser printer segment will enjoy a 56 percent compounded annual growth rate (CAGR) during this period."

DIGITAL WORKPLACE

HP's Digital Workplace strategy is designed to enable the simple, seamless flow of information between paper and digital forms, bringing more printing applications closer to the user. HP is dedicated to giving users more control of final output, increased productivity and substantially lower overall production costs.

HP credits much of its market success to the fact that the company currently provides the broadest suite of commercial hardcopy products offered by any single manufacturer. These include inkjet and laser printers, mopiers (multiple-original-print printers), scanners, all-in-one devices and networking solutions, which help give users a wide array of choices to help them meet their unique needs.

ABOUT HP

HP is the official information-technology hardware and maintenance supplier to the 1998 World Cup soccer tournament.

Hewlett-Packard Company is a leading global provider of computing, Internet and intranet solutions, services, communication products and measurement solutions, all of which are recognized for excellence in quality and support. HP has 125,300 employees and had revenue of $42.9 billion in its 1997 fiscal year.

Information about HP and its products can be found on the World Wide Web at http://www.hp.com.

 CONTACT: Hewlett-Packard Company
 Tony Harrison, 208/396-4959
 tony_harrison@non-HP-Boise-om8.om.hp.com
 or
 Copithorne & Bellows for HP
 Jennifer Jennings, 408/988-2100
 jennifer.jennings@cbpr.com


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Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
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Geographic Code:1USA
Date:Jul 13, 1998
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