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HOW TO SAVE HUNDREDS OF DOLLARS BY RENEWING, INSTEAD OF REPLACING, FLOOD-DAMAGED FOOTWEAR

 PENFIELD, N.Y., Aug. 4 /PRNewswire/ -- A typical flood-stricken household will have damaged shoes that can cost $500 and up to replace. But an entire wardrobe of men's, women's and children's footwear can be restored quickly to almost new by shoe repair shops with a far lower outlay.
 Shoe repair experts say the first thing to do while they are still wet is to insert shoe trees or stuff them with newspapers to help save their shape. Then bring them to your shoe repair shop for renewing or for its professional advice on how to use at home the special shoe renewal products it carries.
 If the shoes are dried out, stretching liquid and insertion of the right size shoe trees will restore shape.
 Then, a specialized cleaner will be used to get rid of the muck. In the case of leather shoes, they will use a good saddle soap; in women's fabric shoes, a special-purpose shoe dry cleaning and spot removing fluid, like Dyaflex(R). In some cases, a combination cleaner/ preservative like Lexol(R) will be applied both to remove filth and to prevent cracking.
 With the shoes cleaned, their imbedded malodors will be treated with a penetrating deodorizer. Most shops use and carry Shoe & Sneaker Sweetner(TM), a penetrating liquid deodorizer. According to its manufacturer, Thornell Corporation of Penfield, N.Y., this is the only formulation that can permanently eradicate on physical contact the principal causes of odors from flood-damaged shoes -- sewage, mold and mildew -- as well as the usual sweat odors.
 The next step is rejuvenation. On leather shoes, your repair shop will often use a product with a petroleum distillate as a carrier for carnuba wax or apply a natural animal oil conditioner. Widely used products are Leather Balm, Kelley, Fiebings, CSL, Meltonian, Original Mink Oil. The final step will be a stain or dye as needed and polishing, with other Meltonian products being widely available and considered effective.
 This professional treatment takes little of the shoe repair shop's time and materials. The footwear can be returned within a few days...well-preserved, odorless and looking almost new at just a fraction of its replacement cost.
 -0- 8/4/93
 /EDITOR'S NOTE: For further information or interviews, contact John L. Heffron, Thornell Corp., 160 Wheelock Rd., Penfield, N.Y. 14560; 716-262-3153 or fax 716-586-1744./
 /CONTACT: John L. Heffron of Thornell Corp., 716-262-3153/


CO: Thornell Corp. ST: New York IN: HOU SU:

KL -- CLFNS2 -- 9160 08/04/93 07:32 EDT
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Publication:PR Newswire
Date:Aug 4, 1993
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