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HOW SMALLER U.S. MANUFACTURERS ARE CASHING IN ON BURGEONING EXPORT SALES

 HOW SMALLER U.S. MANUFACTURERS ARE CASHING IN
 ON BURGEONING EXPORT SALES
 NEW YORK, Sept. 9 /PRNewswire/ -- If you're a smaller manufacturer with an eye out for emerging export markets, you should know more about John Herbst and what people like him do.
 John Herbst, an export trader from New York, buys products manufactured in the United States for client companies in Korea. Herbst often uses Thomas Register of American Manufacturers to find makers of products ranging from chemicals to tractors.
 Herbst, according to Barbara Hanson of Thomas Register, works for Hyosung (America), one of hundreds of export companies purchasing American products for delivery overseas. They rely heavily on published reference sources, particularly industrial buying guides such as Thomas Register for product information.
 Where else can you find makers of prestressed concrete strands, fan evaporators, thermal gloves, vertical air conditioners, oxygen therapy equipment, broaching equipment, sun control film, ball mills and thousands of other specialized and engineered industrial products.
 No other country in the world publishes more comprehensive, detailed information on its manufacturers and what they make, Hanson says. It is one of the reasons why this country, the world's largest exporter, has become a supermarket-in-print for global business buyers.
 Thomas Register of American Manufacturers began publication nearly 90 years ago. It includes information on how to acquire the products and services of over 160,000 companies. Its 1992 edition comprises 26 volumes of product specifications, company profiles, and catalog data and facilities brochures. Nearly 21,000 companies advertise throughout its 46,390 pages, more than in any other American publication.
 "It is not unusual for an export trader to tell us that he regards his Thomas Register as a cornerstone of his business -- something he refers to daily, and something he would be 'lost' without," Hanson says.
 So manufacturers interested in increasing export sales, without having to learn the ins-and-outs of the export business, might begin by marketing products through people like John Herbst and buying guides like Thomas Register.
 For more information on Thomas Register, phone 212-290-7225, or write to One Penn Plaza, New York, N.Y. 10119.
 -0- 9/9/92
 /CONTACT: Al O'Brien, 516-979-0092, or Barbara Hanson, 212-290-7225, both of Thomas Register/ CO: Thomas Register of American Manufacturers ST: New York IN: PUB SU:


LD-TM -- NYFNS5 -- 7797 09/10/92 07:33 EDT
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Publication:PR Newswire
Date:Sep 10, 1992
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