Printer Friendly

HOTELS SEE BENEFITS OF 'GOING GREEN,' TRAVEL WEEKLY REPORTS

 NEW YORK, July 13 /PRNewswire/ -- You can stay in the "green room" at the Dusit Thani in Bangkok, use unwrapped soap and recyclable pencils instead of pens at a Steigenberger Hotel in Germany, or leave behind newspapers at the Woodstock Inn in Woodstock, Vt., that will eventually become bedding material for the local cows.
 While all this is music to the ears of environmentally aware travelers of the '90s, it's also doing much to improve business for hotels around the world, according to an article in Travel Weekly, the travel industry's leading newspaper.
 Says Alan Fredericks, editor in chief of Travel Weekly, "Hotels with creative environmental programs are helping to save the environment, are attracting new business, saving money and reaping profits...all at the same time."
 An informal survey conducted by Travel Weekly revealed that while hotels have instituted sound ecological policies for moral reasons, they have become an increasing draw for business as well.
 "Going green in the '90s is critical," said Jim Promo, resident manager of the Woodstock Inn. Since the property adopted an extensive recycling program, inquiries from potential guests and meeting planners have increased.
 The Boston Park Plaza Hotel is another example of how a hotel can go green. It spent $2 million on environmental efforts and has already received more than $1 million in meeting and group business, directly attributable to its ecological policies.
 While environmental awareness at Inter-Continental is not meant to be a marketing issue, it has attracted business from environmental groups. Moreover, the company spent $100,000 to develop an extensive environmental manual, and savings in areas such as reduced energy costs have more than made up for the cost.
 According to Travel Weekly, Steigenberger Hotels -- a large German hotel chain -- has an extensive environmental program that is good for profit as well. "You reduce packaging for soap and other products and you get the products cheaper. If you reduce water consumption, you reduce water costs," said Wolfgang Momberger, president of the company. And guests have reacted positively.
 Among some of the more creative hotel environmental programs:
 -- Wine corks are reprocessed into insulation, and bread scraps are sent to farmers for fodder at the Hotel Nassauer Hof in Wiesbaden, Germany.
 -- In lieu of plastic amenities in bathrooms, guests at the Boston Park Plaza Hotel find wall dispensers filled with everything from shampoo and conditioner to mouthwash. The in-room dispensers save the use of nearly 2 million plastic containers annually.
 -- That same hotel rewards staff members for ecological ideas such as using old table linens to make chef's aprons or turning used curtains into stuffed dolls for the needy.
 -- During the first 10 months of 1992, Pier Sixty Six Resort & Marina in Fort Lauderdale, Fla., recycled 147,600 aluminum cans and 105 tons of paper.
 -0- 7/13/93
 /CONTACT: Alan Fredericks, editor of Travel Weekly, 201-902-1565/


CO: ST: IN: LEI ENV SU:

CK-MP -- NYFNS1 -- 0866 07/13/93 11:42 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 13, 1993
Words:490
Previous Article:HOME FORECLOSURE RISK HIGHEST IN NY, NJ, CT, FITCH SAYS --FITCH FINANCIAL WIRE --
Next Article:WESTINGHOUSE TO FORM POWER GENERATION JOINT VENTURE WITH PEOPLE'S REPUBLIC OF CHINA
Topics:


Related Articles
CHOICE HOTELS LAUNCHES SWEEPSTAKES TO END ALL SWEEPSTAKES; CHOICEASAURUS ROAMS NORTH AMERICA, LEAVING CASH, PRIZES IN HIS WAKE
CROATIA SEEKS TOURISTS TO HELP REBUILD BATTERED ECONOMY, TRAVEL WEEKLY REPORTS
LOTS OF REKINDLING OPPORTUNITIES FOR LOVE THIS VALENTINE'S DAY, REPORTS TRAVEL WEEKLY
99 Extraordinary Hotels Achieve Top Ranking In 1997 Official Hotel Guide
Ski Resorts Ready for Record-Breaking Snow, Travel Weekly Reports
FIRM SEEKS ST. CROIX CASINO.
Pegasus Systems' Online Hotel Booking Services Incorporated into MSN Expedia.
Destination News - Hotel, Resort & Spa Asia / Pacific.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters