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HOOKS NAMED MANAGING DIRECTOR, HBO ASIA, FOR HOME BOX OFFICE

 HOOKS NAMED MANAGING DIRECTOR, HBO ASIA, FOR HOME BOX OFFICE
 NEW YORK, March 31 /PRNewswire/ -- In a move that will advance HBO's goal to become a major player in key international markets, William G. (Bill) Hooks has been named managing director of HBO Asia for Home Box Office, Inc., the company announced today. Reporting to Steven Rosenberg, senior vice president, HBO International, he will be responsible for the programming, distribution and marketing associated with the introduction of HBO into Asia, scheduled for June 1992.
 Hooks joined HBO in 1974 as a marketing manager. Subsequently, under his direction, HBO opened regional offices in Dallas, Chicago and Kansas City. In his 18 years with HBO, Bill has held a variety of positions within the marketing and regional operations areas, including vice president, marketing administration and communications, where he was in charge of overseeing the company's creative services, on-air promotion, program guides and affiliate communications departments. He was promoted to senior vice president, regional operations, in February 1983, and in May 1990 was made senior vice president, affiliate operations, responsible for all affiliate activities in HBO's regional offices. In October 1991, he joined HBO International and was assigned to Singapore where he helped to analyze, develop and plan the launch of HBO in Southeast Asia.
 Hooks holds a B.A. degree from Brown University and is a graduate of Harvard's Advanced Management Program.
 Bill, his wife Elaine and their children will be stationed in Singapore.
 -0- 3/31/92
 /CONTACT: June Winters of Home Box Office, 212-512-1608/ CO: Home Box Office, Inc. ST: New York IN: ENT SU: PER


GK-TS -- NY042 -- 3336 03/31/92 10:43 EST
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Publication:PR Newswire
Date:Mar 31, 1992
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