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HONORING COLLEGE FOOTBALL'S FINEST: TOYOTA KICKS OFF LEADERSHIP AWARD PROGRAM

 HONORING COLLEGE FOOTBALL'S FINEST:
 TOYOTA KICKS OFF LEADERSHIP AWARD PROGRAM
 TORRANCE, Calif., Sept. 8 /PRNewswire/ -- Exceptional speed, durability, strength and agility may make a great college football player, but true leadership is a result of athletic success, academic achievement and unselfish community service. Toyota Motor Sales (TMS), U.S.A. Inc. will honor these qualities as it embarks on its eighth straight Toyota Leadership Awards program.
 The program, in conjunction with ESPN, recognizes college football players who demonstrate leadership skills on and off the field. This year marks ESPN's second year of involvement with the program. Since 1985, a total of 360 student athletes have received the Toyota Leadership Award.
 "Toyota Leadership Award recipients are excellent examples of what it takes to be a leader," says Ren Rooney, TMS corporate marketing manager. "Toyota is proud to honor these well-rounded athletes who excel in all areas of collegiate life."
 Past recipients have gone on to succeed in a variety of career fields, ranging from finance and medicine to law and athletics. Many are completing their degrees while others continue to excel on the professional gridiron, including quarterbacks Jim Everett of the Los Angeles Rams and Jim Harbaugh of the Chicago Bears, as well as New York Giants linebacker Thomas "Pepper" Johnson and Philadelphia Eagles tight end Keith Jackson.
 Toyota will sponsor 13 college football games televised on ESPN, beginning Sept. 5 and continuing through Nov. 28. Each week, college athletic departments and faculty advisers from the universities whose games are being televised, will select one player from their respective teams to receive the award.
 Once selected, each athlete receives a commemorative plaque, a $1,000 donation to his school's general scholarship fund and recognition during the telecast. From the 26 weekly winners, one winner will be selected as "Leader of the Year."
 The "Leader of the Year" recipient will be selected by a special NCAA athletic and academic panel. This winner will be honored during a special awards ceremony at his college. The "Leader of the Year" will receive a specially designed trophy and a $10,000 donation presented in his name to his university's general scholarship fund.
 Highlights of this ceremony will air Dec. 31 during ESPN's telecast of the Liberty Bowl. An edited version of the highlights will air Jan. 2 during the network's telecast of the Peach Bowl.
 During the past seven seasons, Toyota has donated $490,000 through the Leadership Award program to the general scholarship funds of universities across the country.
 -0- 9/8/92
 /CONTACT: Carol Traeger, Toyota Motor Sales, U.S.A. Inc., 310-618-5297/ CO: Toyota Motor Sales, U.S.A. Inc. ST: California IN: AUT SU:


LS-KJ -- LA006 -- 6800 09/08/92 08:03 EDT
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Publication:PR Newswire
Date:Sep 8, 1992
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