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HONDA SPONSORS "RIDE FOR KIDS" TO RAISE MONEY FOR BRAIN TUMOR RESEARCH

 HONDA SPONSORS "RIDE FOR KIDS"
 TO RAISE MONEY FOR BRAIN TUMOR RESEARCH
 MARYSVILLE, Ohio, Aug. 13 /PRNewswire/ -- More than 200 motorcyclists are expected to ride through Marysville on Aug. 22 to raise money for the research of brain tumors in children. The "Ride for Kids by Honda" will begin and end at Honda's Marysville Motorcycle Plant in conjunction with Honda's HomeComing celebration and motorcycle rally. Honda is the national sponsor of the event.
 Proceeds from the Central Ohio Ride for Kids by Honda will be given to Children's Hospital for brain tumor research and to the Central Brain Tumor Registry, the national data bank which tracks information about patients and the disease.
 In 1992, nine Ride for Kids events are being held throughout the United States. So far this year, the foundation has raised $330,000 which will be used to research a cure for brain tumors. The Central Ohio Ride for Kids by Honda is the eighth on the 1992 circuit.
 "This is the first year that the Ride for Kids has been held in Central Ohio," said Mike Traynor, president of the Ride for Kids Foundation. "Honda's national sponsorship of these events is key to bringing the ride to the Columbus area. Holding it in conjunction with the annual Honda HomeComing motorcycle rally will boost our participation, awareness and fundraising."
 The Honda HomeComing rally is being held Aug. 20-23 at Honda's Marysville Motorcycle Plant and the Union County Airport. About 5,000 motorcycle enthusiasts are expected to attend the HomeComing celebration.
 "In 1962, Honda launched an advertising campaign with the theme, 'You Meet The Nicest People On A Honda,'" said Roger Lambert, manager of corporate communications for Honda of America Mfg. "The involvement of our customers and other motorcycle enthusiasts in this event proves that slogan to be true. We hope to raise awareness of this disease as a killer of children as well as raise funds to find successful treatments."
 In 1991, brain tumors became the number one cause of death by disease among children. The fatality rate of children suffering from brain tumors ranges from 50-75 percent.
 The Ride for Kids by Honda is sponsored nationally by American Honda Motor Co. and Honda dealers. Local sponsors of the Central Ohio event include Anchor Press, Cochran Public Relations, Lou Treboni Design and Sanese Services.
 To receive more information about the event, stop by a local Honda dealer or call 800-673-7220. A minimum donation of $35 is required. Registration will begin at 7 a.m. on Aug. 22. Riders who raise donations of more than $300 will be eligible for a drawing to win a Honda Gold Wing motorcycle.
 FACTS ABOUT THE RIDE FOR KIDS BY HONDA
 -- The Ride for Kids by Honda is a series of motorcycle rides which
 raise funds for the research of brain tumors in children.
 Participating motorcyclists raise funds by collecting donations
 from friends, family and business associates.
 -- Donations collected for the Central Ohio Ride for Kids by Honda
 will be donated to Children's Hospital for brain tumor research
 and to the Central Brain Tumor Registry, the national data bank
 which tracks information about patients and the disease.
 -- One hundred percent of the donations raised is directed to
 researching a treatment/cure of pediatric brain tumors.
 Operating and administrative costs are covered by sponsors.
 -- The national sponsor of Ride for Kids is American Honda Motor
 Co. and its dealers nationwide.
 -- Local sponsors of the Central Ohio Ride for Kids include Anchor
 Press, Cochran Public Relations, Lou Treboni Design and Sanese
 Services.
 -- The first Ride for Kids was held in 1984 in Atlanta. In 1992,
 Ride for Kids by Honda events have been held in California,
 Tennessee, Georgia, Illinois, Colorado, Iowa and Michigan.
 Central Ohio is the eighth stop on the 1992 circuit. The final
 1992 Ride for Kids by Honda will be held in Washington, D.C.
 -- In 1992, Ride for Kids by Honda events have raised $330,000.
 The Ride for Kids Foundation has raised $1.4 million through
 these events since its inception in 1984.
 -- Brain tumors are the number-one cause of death by disease among
 children 15 years and younger. The fatality rate of children
 suffering from brain tumors ranges from 50-75 percent.
 DETAILS ABOUT THE 1992 CENTRAL OHIO RIDE FOR KIDS BY HONDA
 DATE: Aug. 22, 1992 (rain or shine)
 WHEN: 7 a.m. -- Registration/Continental Breakfast
 9 a.m. -- Ride Begins
 WHERE: The ride will begin and end at Honda's Marysville
 Motorcycle Plant on Honda Parkway in Marysville.
 RIDE
 ROUTE: The route will include a lap around the 7-1/2 mile oval
 track at the Transportation Research Center of Ohio, a tour
 of the rural Union County countryside and a parade through
 downtown Marysville.
 TO
 RIDE: Pick up information from a local Honda dealer or call
 800-673-7220. A minimum $35 donation is required to ride.
 No pre-registration is necessary. Riders must have a valid
 motorcycle license.
 -0- 8/12/92
 /CONTACT: Sadie Hodge of Honda of America Mfg., 513-644-7976/ CO: Honda of America Mfg. ST: Ohio IN: AUT SU:


KK -- CL002 -- 9513 08/13/92 10:00 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Aug 13, 1992
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