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HOME SHOPPING NETWORK NEW POST -- NAMES GENERAL MANAGER

 ST. PETERSBURG, Fla., Sept. 15 /PRNewswire/ -- The Home Shopping Network, Inc. (NYSE: HSN) announced today the appointment of Joanne Sucherman to the new post of general manager, direct response television (DRTV), effective immediately.
 Sucherman will oversee the development and expansion of HSN's direct response television marketing operation, focusing on DRTV through cable and broadcast TV channels.
 Before coming to HSN, Sucherman was vice president of marketing for Time-Life Video & Television, Alexandria, Va. Associated with Time-Life in various positions since 1990, Sucherman directed marketing operations of that company's most profitable division during her tenure as vice president.
 Over the past 10 years, Sucherman has been involved in television direct-response marketing of home video, music, magazines and phone service. From 1989 until 1990, she was marketing manager of U.S. News Video, a division of U.S. News & World Report, and served as an account executive at WCHV of Charlottesville, Va. from 1988 until spring of 1989. Early in her career, she was a media buyer at A. Eicoff & Company, where she managed national DRTV campaigns for U.S. News & World Report, AT&T/Reach Out America, TV Guide and others.
 "I'm looking forward to exploring additional DRTV opportunities at HSN," Sucherman said. "There are countless possibilities and resources for HSN to tap as it increases its role in this demanding marketplace."
 Sucherman has won several prestigious professional awards, including a Billboard Billie Award, Time, Inc. President's Award and The Mobius Advertising Awards Certificate for Outstanding Creativity.
 Gerald F. Hogan, president and chief executive officer of HSN, said, "We are please that Joanne has agreed to lead HSN's DRTV division. She has considerable accomplishments in direct response television, and her creative energy and expertise are welcome additions to HSN." Sucherman will report directly to Alan Gerson, executive vice president.
 A graduate of Valparaiso University, Sucherman's education included a year as an exchange student at Cambridge University in England.
 -0- 9/15/93
 /CONTACT: Louise Cleary of Home Shopping Network, 813-572-8585, ext. 7363/
 (HSN)


CO: Home Shopping Network ST: Florida IN: REA SU: PER

RC-PC -- FL003 -- 2235 09/15/93 12:23 EDT
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Publication:PR Newswire
Date:Sep 15, 1993
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