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HOME SHOPPING NETWORK EXECUTIVE BEN WHITE NAMED TO SENIOR POST ON NEW MANAGEMENT TEAM

 ST. PETERSBURG, Fla., May 12 /PRNewswire/ -- Gerald F. Hogan, president and chief executive officer of Home Shopping Network, Inc. (NYSE: HSN) announced today that he has chosen executive Benedict (Ben) White Jr. to become a member of his new management team as president of celebrity marketing/products.
 With HSN since 1988, White has most recently held dual company roles as head of the celebrity division and also as president of HSN LifeWay Health Products, Inc. In turning his full attention to celebrity marketing, White plans to concentrate his day-to-day efforts on strengthening HSN's already thriving celebrity-related operation and developing innovations in that area.
 Hogan said, "I have a great deal of confidence in Ben's ability to make our celebrity marketing programming even more exciting and interesting for our viewers. He's already brought Home Shopping Club outstanding star power, and I know he will direct his full attention to making celebrity products and programming better and better."
 Under White's direction, such celebrities as Vanna White, Connie Stevens, Ivana Trump, Shari Belafonte, Suzanne Somers, Bob Eubanks, Omar Sharif, Louise Mandrell, Shell Kepler and others have appeared on Home Shopping Club programming regularly to promote various goods. Celebrity-endorsed products include fashions, jewelry, hair care items, skin care products, cosmetics, fragrances and others. Celebrities appear live on Home Shopping shows and chat on the air with viewers coast-to-coast.
 "I've thoroughly enjoyed putting Connie, Ivana, Bob, Vanna, Shari, Louise and all our other Home Shopping celebrities on the air and on the phone with our viewers to share stories and information about their lives and products," White said. "Our celebrities believe in the merchandise they are associated with and become extremely involved in product decisions from the inception of our relationships. That's the key to the success of our joint marketing efforts. Look for the Club to make shopping with celebrities even more fun than it is already."
 -0- 5/12/93
 /CONTACT: Louise Cleary of Home Shopping Network, 813-572-8585/
 (HSN)


CO: Home Shopping Network, Inc. ST: Florida IN: REA ENT SU: PER

JB-AW -- FL017 -- 7682 05/12/93 15:13 EDT
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Publication:PR Newswire
Date:May 12, 1993
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