HOME SHOPPING NETWORK ANNOUNCES ADVANCEMENTS IN PAY-PER-VIEW CAPABILITIES
HOME SHOPPING NETWORK ANNOUNCES ADVANCEMENTS
IN PAY-PER-VIEW CAPABILITIES
ANAHEIM, Calif., Nov. 21 /PRNewswire/ -- Home Shopping Network, Inc. (NYSE: HSN) announced at a late afternoon press conference at the annual Western Cable Show here Tuesday that it will tailor the capabilities of its national call center telephone computer satellite platform to accommodate a specific pay-per-view ordering application.
HSN, America's premier electronic retailer, posts annual sales of more than $1 billion from its three Home Shopping Club program services and new 24-hour video showcase channel. The nerve center of HSN's operations is its national call center, which handles more than 60 million toll-free calls a year, resulting in shipment of more than 28 million packages annually.
The efficiency and effectiveness of HSN's system stems from totally interactive voice response units (VRUs) and live operator environments, with on-line credit clearing, full audit trails and built-in customer service. HSN contributes millions of dollars in revenue annually to the bottom lines of cable systems carrying its services.
HSN has designed and installed a state-of-the-art VRU telephone platform, which will have the ability to process 25,000 telephone orders simultaneously by Jan. 1, 1992. The telephone platform, joined with a unique computer program, is capable of tapping into a variety of data bases, allowing sophisticated, high volume transactional applications. The company has named the system Total Call Processor (TCP) in view of its ability, through satellite uplinks, to gain admittance to cable systems either directly to the addressable box driver or through its cable billing systems.
Alan Gerson, newly appointed executive vice president of HSN and president of HSN subsidiary Diversified Marketing and Media Services, said, "We believe the national call center and the TCP system represent significant, enhanced revenue opportunities for the cable industry. We are discussing our vision and the specific design elements of the system with cable industry leaders from programming and technical perspectives."
Gerson lists system break-through advantages for cable operators as:
1. National marketing and promotion, as well as 1 million
calls per hour capacity.
2. Customized audiotex messages for each cable system.
3. Effective, clear order confirmation for increased consumer
satisfaction and reduction of call-backs.
4. On-line credit card clearance and customized billing options.
5. Elimination of pay-per-view charges from cable bills, reducing
the potential for sticker shock and service churn.
6. Full audit capability and 72-hour settlement on credit card
Dubbing HSN's pay-per-view application "a work in progress," Gerson said, "We look forward to the day when cable systems can depend on revenues from pay-per-view on an ordering system that is easily accessible to the public while, at the same time, is dependable, customized and consumer friendly."
/CONTACT: Home Shopping Network corporate communications, 813-572-8585, ext. 7420/
(HSN) CO: Home Shopping Network, Inc. ST: Florida IN: ENT SU: PDT SS-AW -- FL019 -- 6115 11/21/91 17:28 EST