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HOLLAND AMERICA LINE PROMOTES INNOVATIVE PRICING CONCEPT FOR 1992/93 CARIBBEAN CRUISING SEASON

 HOLLAND AMERICA LINE PROMOTES INNOVATIVE PRICING CONCEPT
 FOR 1992/93 CARIBBEAN CRUISING SEASON
 SEATTLE, Sept. 2 /PRNewswire/ -- Holland America Line announced today it is offering an innovative pricing concept for the 1992/93 Caribbean cruise season that provides substantial up-front discounts of up to 37 percent for travelers who book early.
 These discounts are available on a "first come, first served" basis through local travel agents.
 The new program is called KIS, for "Keeping It Simple," and it applies to all 1992/93 fall, winter and spring seven-day Caribbean cruises on board the ms Westerdam and ms Nieuw Amsterdam and 10-day cruises on board the ms Noordam, as well as all 1992 holiday cruises.
 KIS rates are reviewed and adjusted monthly. As sailings fill, the discount offered will be reduced.
 Discount rates for the holiday cruises range from 5 to 25 percent, while the discounts on the fall/winter/spring Caribbean cruises range from 18 to 37 percent, depending on the sailing date.
 KIS has the following additional features:
 - Cruise-only or air-inclusive pricing.
 - No pre-determined stateroom category exclusions, except for suites on the ms Westerdam. All categories are included in KIS, pending availability at time of booking.
 - KIS is simple to use. Special KIS flyers available from travel agents list each sailing, with a designated percentage discount. All KIS rates -- air/sea and cruise-only -- for all categories and all sailings are listed.
 -0- 9/2/92
 /CONTACT: Rich Skinner or Juli Chase of Holland America Line, 800-637-5029 or 206-281-3535/ CO: Holland America Line ST: Washington IN: LEI SU: PDT


LM-SC -- SE002 -- 5736 09/02/92 08:01 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 2, 1992
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