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HOLIDAY SHOPPING WITH VISA COULD SEND CONSUMERS PACKING

 SAN FRANCISCO, Calif., Nov. 23 ~PRNewswire~ -- Consumers who buy gifts with their Visa card this holiday shopping season may get more than they bargain for -- like an all-expenses-paid trip to anywhere in the world.
 Visa U.S.A. today launched its "Anywhere You Want to Be" sweepstakes, in which Visa will randomly select one cardholder each day from Nov. 23 through Dec. 24, to win an all-expenses-paid trip for two to any destination in the world. Cardholders will be entered automatically when they use their Visa cards to make purchases.(A)
 Each trip will be worth $15,000, including $9,000 for transportation and accommodations, $1,000 in Visa Travelers Cheques for spending money, and $5,000 applicable toward taxes. Visa will notify winners weekly via registered mail.
 "This promotion is a natural for Visa because it fits perfectly with our 'It's Everywhere You Want To Be' global acceptance advertising theme," said Jan Soderstrom, senior vice president, Visa U.S.A. "Whether cardholders want to hop an airplane to Albania or zip to Zimbabwe, the excitement of winning a trip to the destination of their choice will give them another reason to use Visa during the holiday season."
 As part of the sweepstakes, Visa will also randomly select 32 merchants to win a $15,000 trip to anywhere in the world. Winning merchants will be selected from those who have entered, by returning a sweepstakes entry form agreeing to display Visa point-of-sale sweepstakes signage during the promotion period. After a merchant is randomly selected, a secret shopper is sent to verify that the merchant is displaying the appropriate signage. If the signage is displayed, those merchants will automatically win.
 The "Anywhere You Want to Be" sweepstakes is similar in concept and mechanics to Visa's popular fourth-quarter 1991 Olympic Trip Giveaway sweepstakes, which gave cardholders the chance to win a trip to the 1992 Olympic Games. Consumer research indicated that the prospect of winning a trip to anywhere in the world would fare even better with consumers.
 Visa is the largest consumer payment system in the world. It has more than 10 million acceptance locations, the leading global ATM network, and 291 million cards issued, including 144 million in the United States.
 (A) Consumers may enter the sweepstakes without making a purchase,
 by printing their name, address, city, state, zip code, day and
 evening phone numbers and the words "Visa. It's everywhere you
 want to be." on a 3" X 5" card and mailing it to: "Anywhere You
 Want to Be" Cardholder Sweepstakes, P.O. Box 8602,
 Elmhurst, IL 60126-8602. Offer void where prohibited or
 restricted.
 -0- 11~23~92
 ~CONTACT: Brad Hennig of Visa U.S.A., 415-358-2435~


CO: Visa U.S.A. Inc. ST: California IN: FIN SU:

ML-TM -- SF001 -- 0422 11~23~92 10:58 EST
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Publication:PR Newswire
Date:Nov 23, 1992
Words:468
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