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HOLIDAY INN WORLDWIDE WELCOMES PIER 66 AS A HOLIDAY INN CROWNE PLAZA RESORT

 -- World-Class Resort Strengthens Holiday Inn's Position
 In Full-Service Resort Market --
 ATLANTA, July 16 /PRNewswire/ -- Holiday Inn Worldwide has strengthened its position in the full-service resort market with the newest addition to its Holiday Inn Crowne Plaza Resort family: Pier 66 Resort and Marina in Fort Lauderdale, Fla.
 The renowned resort, currently undergoing a $4 million renovation scheduled for completion in November 1993, brings world-class facilities and a highly regarded name to the new Holiday Inn brand extension. It is the fifth Holiday Inn Crowne Plaza Resort.
 "We're proud to welcome Pier 66 as a Holiday Inn Crowne Plaza Resort," said Alan Beychok, vice president for marketing development for Holiday Inn Worldwide. "Its prime location, exceptional reputation and spectacular facilities reflect the hallmarks of Crowne Plaza Resorts."
 Pier 66 is well-known to yachting enthusiasts for its full-service marina that was the first U.S. stop on the 1990 Whitbread Round-the- World race. The 22-acre property is also famous for its revolving Pier Top Lounge, sitting 17 stories above ground and offering 360-degree views of the Atlantic Ocean, Fort Lauderdale's striking skyline and the dramatic Intracoastal Waterway. The resort's full-service recreational center, a feature of all Crowne Plaza Resorts, includes an Aquatics Center, water shuttle to the nearby beach, tennis courts, three pools and full-service health and beauty spa.
 The renovation of Pier 66 will include its 388 spacious rooms, elevator system, meeting space, six restaurants and lounges, and 142- slip marina. The resort will continue to function at full capacity during the period of changeover. Pier 66 will be managed by Rahn Pier Mgt., Inc. which is headed by Peter H. Roberts and John H. Anderson.
 ABOUT CROWNE PLAZA RESORTS -- Holiday Inn Crowne Plaza Resorts, introduced in 1992 as an extension of the Holiday Inn Crowne Plaza Hotel line, represent a new category for Holiday Inn Worldwide: full-service resorts serving the up-market traveler with top quality and substantial value. Crowne Plaza Resorts are located in exclusive resort destinations around the world and offer premier recreational activities from swimming and skiing to golf and tennis. In addition to the name "Crowne Plaza Resort," each resort is identified with a destination- specific name, such as Pier 66. Crowne Plaza Resorts are designed to blend top quality with convenience, efficient service, variety and substantial value.
 Pier 66 will join the family of Holiday Inn Crowne Plaza Resorts that currently includes Bays of Huatulco in Mexico; Crystal Sands in Hilton Head, South Carolina; Sugar Bay Plantation in St. Thomas, U.S.V.I; and Indigo Lakes in Daytona Beach, Fla. Additional Crowne Plaza Resorts scheduled to open in 1993 include Princess Beach in Aruba and Lagos De Pargonia in Barloche, Argentina. Other Crowne Plaza Resorts will be announced as plans are finalized.
 For more information and reservations, please call 1-800-HOLIDAY and ask for the resorts desk or call a travel agent. All rates are commissionable to travel agents and can be made by CRS.
 Holiday Inn Worldwide, which is owned by Bass PLC of the U.K., is the world's leading hotel chain, with more than 1,700 hotels and 330,000 guest rooms in 56 countries and territories around the world.
 -0- 7/16/93
 /CONTACT: Gayle MacIntyre of Holiday Inn Worldwide, 404-604-2903/


CO: Holiday Inn Worldwide; Pier 66 Resort and Marina ST: Georgia, Florida IN: LEI SU:

BN-RA -- AT001 -- 2342 07/16/93 09:03 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 16, 1993
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