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HOLIDAY INN WORLDWIDE OPENS ITS l00th HOLIDAY INN EXPRESS HOTEL; HOLIDAY INN EXPRESS, AIKEN, S.C. BECOMES THE 100TH PROPERTY

    ATLANTA, Aug. 5 /PRNewswire/ -- Holiday Inn Worldwide today welcomed its l00th Express Hotel into the chain:  The Holiday Inn Express, Aiken, S.C.
    Holiday Inn Express hotels were first introduced in l991 to serve the growing segment of middle market travelers who were seeking limited service lodging.  In two years the number of Holiday Inn Express hotels in the U.S., Canada, and Mexico has grown to l00 with more coming on-line each month.
    Michael Leven, president of the Americas Division, Holiday Inn Worldwide, notes:  "That by the end of l993 we will have l40 Express hotels."
    Leven continues:  " Holiday Inn Express hotels have proven to be an exciting financial success for our franchisees.  They provide the right product, in the right place, at the right time."
    Leven also adds, "There have not been many positive stories in the lodging industry in the past few years and Holiday Inn Express is a wonderful example of a market driven product which has managed to be successful despite tough economic times."
    HOLIDAY INN EXPRESS
    Holiday Inn Express, which are the fastest growing segment in Holiday Inn, were first introduced in February l99l following extensive consumer research which showed a demand for limited service lodging.  By 1995 Holiday Inn anticipates more than 500 Express hotels throughout the U.S., Mexico and Canada.
    In recent surveys, nine out of ten guests who experienced a Holiday Inn Express said they had an enjoyable experience and planned to return. Reservations for any Holiday Inn Express hotel may be made by calling l-800-HOLIDAY or consulting a travel agent.
    Holiday Inn Worldwide, which is owned by Bass PLC of the U.K., is the world's leading hotel brand with more than 1,700 hotels and 330,000 guest rooms and territories around the world.
    -0-             08/05/93
    CONTACT:  Gayle MacIntyre of Holiday Inn Worldwide, 404-604-2903 CO:  HOLIDAY INN WORLDWIDE; BASS PLC IN:  LEI ST:  GA,SC


-- AT014 -- X383 08/05/93
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Publication:PR Newswire
Date:Aug 5, 1993
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