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HOECHST CELANESE SPECIALTY CHEMICALS GROUP INITIATES TWO-PRONGED ENVIRONMENTALLY DRIVEN PAPER-CHEMICALS PACKAGING PROGRAM

 CHARLOTTE, N.C., June 4 /PRNewswire/ -- On June 1, Hoechst Celanese Corp.'s Specialty Chemicals Group began a two-pronged program to put packaging for its domestic paper-chemicals shipments on the leading edge of environmental responsibility.
 On that date the company began shipping its VIRTEX(R)D and V-BRITE(R) sodium hydrosulfite products to U.S. customers in black- painted steel drums, replacing the bright orange drums in which those shipments have been made since 1973. More than 100,000 of the orange- painted drums were shipped to the company's U.S. customers last year.
 "Changing the drum paint color from orange to black will put us in immediate and full compliance with legislation recently passed by 11 primarily Northeastern states and now being considered by 12 others," says C.M. "Ches" Tredway, North American sales manager for the specialty and paper chemicals business within Hoechst Celanese's Specialty Chemicals Group.
 "That legislation mandates the reduction by 1994 of heavy metals from packaging materials sold or used in those states. The orange paint we were using contained some concentrations of heavy metals, while the black paid does not."
 In tandem with the paint-color change, Hoechst Celanese Specialty Chemicals also will offer its specialty and paper chemicals customers a shipping-drum reclamation program, coordinated by its drum supplier, SIRCO Systems Inc.
 By calling Toll-Free 1-800-476-0756 beginning June 1, Hoechst Celanese customers can arrange for a SIRCO-authorized scrap-metal dealer to retrieve their empty sodium hydrosulfite shipping drums, which will then be melted and reclaimed.
 Tredway says, while there may be a nominal charge for drum pickup from some customers' locations, "We anticipate that cost would still be far lower than the customer's current drum-disposal landfilling fees."
 Tredway says his company estimates that the drum-reclamation effort could divert about 80 percent of its domestically shipped sodium hydrosulfite drums from the landfill-bound waste stream.
 "We see that as a move which has indisputably significant environmental benefits," says Tredway.
 "As the only U.S. producer and shipper of powdered sodium hydrosulfite, we believe these improvements and initiatives keep us in the forefront of responsible product stewardship efforts while helping our customers deal with drum-disposal issues. It's a win-win situation, which is what everyone wants where the environment is concerned."
 The Specialty Chemicals Group of Hoechst Celanese is headquartered in Charlotte and operates manufacturing facilities at: Mt. Holly, N.C.; Branchburg, N.J.; Portsmouth, Va.; Coventry, R.I.; Bucks, Ala.; Kalama, Wash.; Leeds, S.C.; and Missisauga, Ontario, Canada.
 Hoechst Celanese, a wholly owned subsidiary of Hoechst AG of Germany, has leading positions in chemicals, fibers, advanced materials and technologies and the life sciences.
 -0- 6/4/93
 /CONTACT: Constance C. Fuller of Hoechst Celanese Specialty Chemicals Group, 704-554-2025/


CO: Hoechst Celanese Specialty Chemicals Group ST: North Carolina IN: TEX AUT CHM SU: PDT

CM-JM -- CH006 -- 5520 06/04/93 14:53 EDT
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Date:Jun 4, 1993
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