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HISPANIC DESIGNERS MODEL SEARCH TO AWARD SCHOLARSHIPS AND INTRODUCTION TO WORLD OF FASHION

 HISPANIC DESIGNERS MODEL SEARCH TO AWARD SCHOLARSHIPS AND
 INTRODUCTION TO WORLD OF FASHION
 DALLAS, April 28 /PRNewswire/ --Hispanic Designers, Inc. and JCPenney have teamed up once again to sponsor the fourth annual Hispanic Designers Model Search. The search is on for aspiring male and female models, non-professional, of Hispanic descent, between the ages of 16 and 22. This year's nationwide registration program will be initiated during the celebration of the Cinco de Mayo holiday and will include designated markets from coast to coast and Puerto Rico.
 Thirty-two semi-finalist representatives selected from designated JCPenney markets including: Albuquerque, Chicago, Dallas/Fort Worth, Denver, Houston, Los Angeles, Miami, New York, El Paso, Phoenix/Tucson, Sacramento/Fresno, San Antonio, San Diego, Tampa, Washington, D.C. and Puerto Rico will compete in the Hispanic Designers' Model Search competition to be held in Washington, D.C. on Sept. 23, 1992. A male and female national winner along with two runners-up will be announced at the conclusion of the Washington show. One the following evening, Sept. 24, 1992, the national winners will take the runway along with professionals in the latest fashions from world-renowned Hispanic designers participating in the Hispanic Designers Gala & Fashion Show. The winners will enjoy a rare opportunity to model designers collectibles, and also meet such greats as Adolfo, Carolina Herrera, Oscar de la Renta, Manuel Cuevas and Paloma Picasso.
 Each national winner will receive a $2,500 scholarship from Hispanic Designers, Inc. and JCPenney. National runners-up will receive $1,500 scholarships. Additional prizes for the national winners include a $1,000 JCPenney wardrobe, a Juvenia gold watch and Ultima II or Lapidus cosmetic/fragrance packages. National runners-up receive a $500 JCPenney wardrobe.
 "JCPenney is pleased to be a sponsor of this exciting program which is designed to recognize and support the cultural contributions, talents and beauty found within the Hispanic market," stated Patricia Asip, manager of Special Segment Marketing for JCPenney. "The program encourages participants to further their education while in search of their career dream. At both the local and national levels, participants receive an exciting introduction into the world of fashion and modeling. We hope that HDI and JCPenney can be the foundation for their future success!"
 Registration runs from May 2-May 17, 1992 at most participating JCPenney department stores in the selected markets. When applicants register to participate in the selected market "model search", they may also register to win a round-trip ticket for two to Madrid, Spain, via American Airlines, the official airline for the '92 Hispanic Designers Model Search.
 The co-sponsor of the event, Hispanic Designers, Inc. (HDI) is a non-profit educational organization dedicated to recognizing Hispanic talent and cultural contributions. Proceeds from the Washington, D.C. Hispanic Designers Gala & Fashion Show will benefit the HDI Hispanic student scholarship programs.
 "Working with a major retailing force such as JCPenney continues to be an integral part of increasing the awareness of and rewarding the talent that lies within the Hispanic community," stated Penny Harrison, president of HDI. "We are pleased to sponsor this event with JCPenney and look forward to a great future!"
 -0- 4/28/92
 /CONTACT: Patricia Asip of JCPenney Corporate Special Segment Marketing, 214-591-4146 or Vicki Lynn of JCPenney, 214-591-4182/ CO: JCPenney ST: Texas IN: REA SU:


AW-JB -- FL014 -- 3952 04/28/92 15:29 EDT
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Publication:PR Newswire
Date:Apr 28, 1992
Words:550
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