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HILTON MAKES LIFE SWEETER FOR FREQUENT GUESTS: NEW PROMOTION ALLOWS HHONORS MEMBERS TO REDEEM POINTS FOR MRS. FIELDS TREATS

 BEVERLY HILLS, Calif., April 5, /PRNewswire/ -- Hilton Hotels Corp. has made life sweeter for members of its HHonors guest reward program with a new offer from Mrs. Fields cookies. Effective immediately, members can redeem their HHonors points for a variety of Mrs. Fields fresh baked treats.
 Now, HHonors members have a fun alternative to traditional frequent traveler rewards: they can redeem their points for an array of mouth watering, taste tempting treats including fresh baked cookies, brownies, gift collections, bundt cakes and chocolates. The Mrs. Fields rewards start at only 8,000 HHonors points. Other rewards such as free weekends or getaway packages generally require more points.
 "We wanted to give our members something new and what could be more universally appealing than fresh baked cookies?" said Michael A. Ribero, Hilton's senior vice president of marketing. "The gift baskets make the perfect gift for on-the-go executives to send their families at home, colleagues at the office or clients after a meeting. Because Mrs. Fields guarantees delivery within 24-72 hours, they can also reward themselves with a touch of home in their hotel room."
 To redeem points for Mrs. Fields rewards, members simply call 800-344-CHIP. The variety of available products include a Keepsake Dozen Tin with 12 Cookies (8,000 points), a dozen brownies (9,000 points), a Sweet Tidings Basket (16,000 points) and a macadamia nut brittle tin (10,000 points).
 Hilton HHonors is a guest reward (a.k.a. frequent-stay) program designed for the frequent traveler who selects Hilton as their hotel choice on business and pleasure trips. Enrolled members receive special privileges and accumulate hotel points and airline mileage each time they stay at a participating Hilton or use services provided by HHonors program travel partners. Accumulated points can be redeemed for free trips and hotel rooms, airfare, cruises, special merchandise offers and more.
 Mrs. Fields is based in Park City, Utah. Founded in 1977, the company currently operates more than 500 cookie stores in six countries and is market leader in the sweet treat and bakery segment.
 A publicly owned international lodging company, Hilton Hotels Corp. owns, manages and franchises more than 240 hotels and resorts in major cities, suburban areas, airports, resort and gaming destinations worldwide. The company's international subsidiary, Conrad Hotels, currently operates properties in Australia, the Caribbean, England, Ireland, Hong Kong and Turkey.
 -0- 4/5/93
 /CONTACT: Susan Whyte Simon or Kendra Walker of Hilton media relations, 310-205-4545; or Marty Gordon or Pat Godefroy of Douglas Consulting Group, 213-252-0427, for Hilton/


CO: Hilton Hotels Corp.; Conrad Hotels; Mrs. Fields ST: California IN: LEI SU:

BP-JB -- LA025 -- 3110 04/05/93 14:43 EDT
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Date:Apr 5, 1993
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