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HILTON LAUNCHES INNOVATIVE WINTERSAVER(SM) PROMOTION JUST WHEN HOLIDAY TRAVELERS NEED IT MOST

 HILTON LAUNCHES INNOVATIVE WINTERSAVER(SM) PROMOTION
 JUST WHEN HOLIDAY TRAVELERS NEED IT MOST
 BEVERLY HILLS, Calif., Nov. 4 /PRNewswire/ -- In the wake of currently escalating airfares, Hilton Hotels Corp. (NYSE: HLT) has announced a new WinterSaver(SM) promotion to give holiday travelers a break while offering an alternative to lumpy family room sofa beds and staggered 10-minute showers.
 From Nov. 15, 1992, through Jan. 10, 1993, Hilton is offering 20 percent or more off its already affordable BounceBack Weekend(R) rates at most participating Hiltons. Throughout the United States, more than 195 Hiltons offer WinterSaver rates. WinterSaver rates are also available at Conrad Hotels worldwide. Hilton's WinterSaver makes it both more convenient and more affordable for families to spend the holidays together or to take a spontaneous holiday vacation.
 "Our guests tell us they like to spend the holidays with their families, but don't want to wear out their welcome," said Michael A. Ribero, Hilton's senior vice president of marketing. "WinterSaver lets them have the best of both worlds: a restful, intimate and fun family reunion and a great hotel value offering privacy, a comfortable bed, their own bathroom, TV and room service for late night snacks. At the same time, we've made it more affordable than ever for travelers to take a holiday vacation."
 WinterSaver rates start at only $54 per night and are available seven days a week with a three-night minimum stay requirement. No advance purchase is required. The promotion applies to single or double occupancy rooms and includes Hilton's Family Plan (children of any age stay free in their parents' or grandparents' room). WinterSaver rates are subject to availability, are not available to groups and require a one night deposit (refundable if canceled 72 hours prior to arrival). WinterSaver rates are not available on Dec. 31 or during blackout dates. For reservations, call a professional travel agent or 1-800-HILTONS.
 Hilton Hotels Corp., a publicly owned international lodging company, owns, manages and franchises more than 250 hotels and resorts in major cities, suburban areas, airports, resort and gaming destinations nationwide. The company's international subsidiary, Conrad Hotels, currently operates properties in Australia, the Caribbean, England, Ireland, Hong Kong, Mexico (2) and Turkey.
 -0- 11/4/92
 /CONTACT: Kendra Silverman of Hilton Media Relations, 310-205-4545; or Marty Gordon or Pat Godefroy of Douglas Consulting Group for Hilton Hotels Corp., 213-252-0427/
 (HLT) CO: Hilton Hotels Corp. ST: California IN: LEI SU:


EH-CC -- LA028 -- 2596 11/04/92 14:54 EST
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Date:Nov 4, 1992
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