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HIGHREACH LEARNING WINS NATIONAL AWARD FOR HIGH-QUALITY EARLY CHILDHOOD CURRICULUM

 CHARLOTTE, N.C., Nov. 15 /PRNewswire/ -- HighReach Learning, Inc.(TM) today announced that it has been named a winner of the 1993 "Early Childhood News" Director's Choice Awards. The company, which creates and produces high-quality, developmentally appropriate learning materials for children from two years to second grade, was one of nine national winners out of 103 entries, which included products from companies such as National Geographic Society and IntelliTools. The awards were given at the National Association for the Education of Young Children (NAEYC) convention in Anaheim, Calif., on Nov. 10-13, 1993.
 HighReach Learning was one of three winners out of 44 entries in the curriculum category; other categories were toys, audio-visual and children's books. Fourteen early childhood development specialists from Cleveland area child development centers judged the new-product entries on the basis of age appropriateness, price, ability to involve children of all cultural backgrounds, durability and simplicity.
 According to "Early Childhood News" Editor Thomas Kerr, early childhood development experts concur that high-quality early education benefits children in many areas, particularly in the development of communication, motor and social interaction skills. There is also a connection between children's participation in a high quality, developmentally appropriate preschool program and adult success in areas of social responsibility, earnings and social status, and education, according to the High/Scope Perry Preschool Project. Since the 1960s, the study has followed the lives of 123 African-American children born into poverty. The results have revealed that positive early childhood experiences not only enable children to develop traits important to lifelong learning, but also have economic benefits to society. For every dollar invested in high-quality preschool programs, there is a $7.16 refund to society.
 "Because a child's love for learning may be developed in early childhood, we strive to produce developmentally appropriate materials which are integrated and thus make learning meaningful and fun," said Mike Mayberry, vice president of Marketing. "In addition to addressing children's developmental needs, the programs support creative curriculum planning. This leaves the teacher time to focus on the most important aspect of the learning process -- the students," he added.
 "Our programs are created by an early childhood planning team, composed of both early childhood educators and professional artists. We are constantly working to ensure we are providing teachers with high- quality, developmentally appropriate, and culturally diverse materials. It is our hope that the child's experience in the formative years will be one in which they truly develop a love for learning," said Kathy Kelley, vice president of Product Development.
 HighReach Learning, with offices in Charlotte and Asheville, N.C., creates and distributes educational materials to early childhood educators nationwide. The company's staff frequently presents training seminars at early childhood conferences nationally.
 -0- 11/15/93
 /CONTACT: Mike Mayberry of HighReach Learning, 1-800-729-9988/


CO: HighReach Learning, Inc. ST: North Carolina IN: SU:

SB-CM -- CH003 -- 4288 11/15/93 09:58 EST
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Date:Nov 15, 1993
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