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HIGHLAND NAMES LOIS/USA AS ADVERTISING AGENCY

 HIGHLAND NAMES LOIS/USA AS ADVERTISING AGENCY
 PLYMOUTH, Mich., April 9 /PRNewswire/ -- Highland Superstores, Inc.


(OTC Bulletin Board: HIGH) has named Chicago-based LOIS/USA advertising agency of record, effective immediately. LOIS/USA will be primarily responsible for the creative, development and production of Highland's broadcast advertising. The announcement was made today by Ira Mondry, Highland president and CEO.
 "Agencies from around the country submitted their credentials, but the caliber of talent and strategic planning ability of the LOIS/USA creative team made this agency the clear choice," explained Mondry. "Importantly, LOIS/USA also has extensive retail know-how and a comprehensive understanding of our four-state marketing area."
 LOIS/USA posts billings in excess of $200 million annually. The agency's client roster includes Jewel Food Stores, the No. 1 foodstore retailer in Chicago; American Drug Stores, the nation's second-largest drugstore chain; Kentucky Fried Chicken/Chicago market; and NBD of Illinois.
 -0- 4/9/92
 /CONTACT: Danette Wineberg of Highland Superstores, 313-451-3532/
 (HIGH) CO: Highland Superstores, Inc. ST: Michigan, Illinois IN: REA ADV SU:


SB -- DE038 -- 6936 04/09/92 16:33 EDT
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Publication:PR Newswire
Date:Apr 9, 1992
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