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HIDING THAT MESS IN YOUR ADDRESS BOOK? FLEXAPEEL INVENTOR CELEBRATES 'GET ORGANIZED WEEK' WITH TIPS TO CONQUER THE CLUTTER

 NEW YORK, Sept. 9 /PRNewswire/ -- Consumer research conducted by inventor Judith Moncrieff revealed that people carry dirty, messy books rather than rewrite them and then dread that others will see the mess inside. These findings among others led her to develop "10 Steps to an Organized Address Book". Moncrieff is releasing free copies of the booklet to coincide with the National Association of Professional Organizer's (NAPO) Get Organized Week, Oct. 3-9. She conducted research over three years while developing FLEXAPEEL(R), a patented product made for looseleaf address books that allows users to reposition each entry up to 10 times.
 The consumer research revealed that even the most organized individuals cling to their increasingly battered, messy and disorganized address book for years. Among key reasons: They hope to stave off the next rewrite as long as possible. Moncrieff interviewed over 100 consumers and has examined hundreds of address books in her efforts to develop effective personal organization tools. She recommends that people take Get Organized Week seriously by tackling their existing address books, especially with the holiday season coming up.
 The research led Moncrieff to conclude that people procrastinate on rewriting their address books because they don't know where to start. That, she notes, is the critical step: "Start somewhere, anywhere, but start your rewrite now." She offers the following tips to get yourself going:
 1. Interview yourself. To determine your real needs, ask: How and where do I use my book? Who do I call most? What emergency numbers do I always need with me? (Note your answers.)
 2. Anticipate "Future Shock." Remember any major life change -- a move, marriage, new job -- will necessitate major expansion/revisions in your book. Plan accordingly.
 3. Window shop. Use lunch breaks, airport stopovers, etc. to check out what's available in terms of style, price, features. (Jot down locations/brands of books you like.)
 4. Don't judge a book by its cover. An appealing cover won't make up for poorly organized page design or inadequate inside space. It's how the inside meets your needs that'll determine how soon your next rewrite will need to be.
 5. Build momentum. For an "instant" lift, corral those scattered address scraps, business cards, etc. now littering the drawer bottoms at home and office in a pocket file. For an added boost, sort and toss the outdated ones while watching the news. Use this momentum to start your rewrite.
 Though her booklet can help people cope better with their paper- based systems, repeated rewrites are still inevitable with a standard address book. Her own frustration with this aggravating task drove Moncrieff to invent a product that eliminates the need for total rewrites and lets users keep their books constantly and easily alphabetized and updated.
 FLEXAPEEL(R) address pages look like plain paper, but are specially constructed so each entry can be peeled off for replacement or repositioning (up to 10 times). This puts an end to cross-outs, white- outs, and pasteovers. No more loose scraps of paper to tumble out at the worst moments, and no clutter because "inactive" names can be selectively purged. Moncrieff, who's been told countless address book "horror stories", notes: "The next time you're in a meeting and need to look something up, you'll be able to impress people with your ability to find it fast. Better still, you won't have loose scraps of paper cascading down to embarrass you."
 The pages, which are 6 3/4-inches high and 3 3/4-inches wide, are designed to conform with most popular six-ring organizers and can be written on and erased like standard looseleaf paper.
 Each package includes tips on suggested uses and a six-ring black vinyl page that serves as a "Parking Board(R)" for entries being updated or en route to a new position in your book. The board also allows an entry to be temporarily removed and carried to an appointment. The companion platinum-imprinted 13-tab alphabetical divider set includes a handy "Services" section and offers additional "Parking" space.
 FLEXAPEEL pages are sold in packages of 20 and carry a suggested retail price of $16. Divider sets are $15. Products are available in selected retail outlets or by calling 800-221-0431. For the free booklet, "10 Steps to an Organized Address Book", consumers can write: FLEXADDRESS SYSTEMS, P.O. Box 6659, New York, N.Y. 10128.
 -0- 9/9/93
 /NOTE TO EDITOR: Color or black and white photos of the product are available upon request.
 CONTACT: David Fish of Marketplace 2000, 305-446-2212, for FLEXADDRESS SYSTEMS/


CO: FLEXADDRESS SYSTEMS ST: Florida IN: SU: PDT

RC-AW -- FL001 -- 0312 09/09/93 12:07 EDT
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Publication:PR Newswire
Date:Sep 9, 1993
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