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HERSHEY CHOCOLATE U.S.A. GIVES CONSUMERS A REASON TO SMILE!

 HERSHEY CHOCOLATE U.S.A. GIVES CONSUMERS A REASON TO SMILE!
 HERSHEY, Pa., April 20 /PRNewswire/ -- Hershey Chocolate U.S.A. today announced a refund offer on its Hershey's, Reese's and Peter Paul/Cadbury candy bars.
 The company will give consumers, groups and organizations five-cent refunds for proofs-of-purchase from any Hershey's candy bar weighing one ounce or larger, including standard-size, king-size, large-size, giant- size and fund raising candy bars. Those who participate in this offer by July 31 will also receive four coupons for free standard-size Hershey's candy bars.
 Consumers can choose to have their refunds donated to Children's Miracle Network, a charitable organization Hershey Chocolate U.S.A. has supported since 1987. Children's Miracle Network raises money for nearly 170 children's hospitals in the United States and Canada. "Since chocolate is loved by children of all ages, it's appropriate that 'Miracle Children' will benefit from this offer," said Joseph Viviano, president, Hershey Chocolate U.S.A.
 The refund offer is scheduled to run until Oct. 31. To participate, consumers will return proofs-of-purchase (bar codes) from Hershey's wrappers. An unlimited number of proofs-of-purchase can be returned; but a minimum of 20 must be sent per envelope.
 Consumers will be able to get their official refund certificates and program details from ads that will appear in newspaper food sections during the week of April 27 and the Sunday coupon insert on June 21, as well as from retail store displays. Consumers and organizations interested in getting more information on the program, entitled "Hershey's Puts a Smile on Your Face" offer, can call 800-468-1714, Monday through Friday, 9 a.m.-4 p.m. Eastern Time.
 Hershey Chocolate U.S.A.'s product line includes the Hershey's Milk Chocolate and Almond candy bars; Mr. Goodbar, Krackel, Special Dark, Kit Kat, Whatchamacallit, Bar None, Rolo, Caramello, Skor and 5th Avenue candy bars; Reese's and Reese's Crunchy Peanut Butter Cups; York Peppermint Patties; Peter Paul Mounds and Almond Joy candy bars; Reese's Pieces; Symphony Milk Chocolate and Almond Toffee Chip candy bars; Cadbury and Y&S Twizzlers brands.
 /delval/
 -0- 4/20/92
 /CONTACT: Natalie Bailey or Bonnie Glass, 717-534-7631, both of Hershey Foods/
 (HSY) CO: Hershey Chocolate U.S.A. ST: Pennsylvania IN: FOD SU: PDT


JS -- PH024 -- 0011 04/20/92 11:33 EDT
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Publication:PR Newswire
Date:Apr 20, 1992
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