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HERE'S THE LATEST SCOOP ON FROZEN DESSERTS

 HERE'S THE LATEST SCOOP ON FROZEN DESSERTS
 ORRVILLE, Ohio, July 21 /PRNewswire/ -- I scream, you scream, we


all scream for ice cream. Remember that old song we sang when we were kids? And the ice cream man would hand over a big scoop of rich creamy smooth heaven.
 It's the all time favorite American food. Ice cream is not just a dessert, it's a passion. There may be a million recipes for a million different tastes, but the sheer bliss of ice cream in the mouth is the same from coast to coast. Absolutely celestial.
 So now we've grown up and it goes something like, I scream, you scream, we all scream for frozen, creamy desserts -- like ice cream -- but hold the fat, the cholesterol, and hold the calories. In other words, hold the taste.
 But ice cream lovers everywhere are facing the music. Americans are paying attention to cholesterol and fat levels, counting calories and watching what they put into their body. And these trends seem to be here to stay. With this evolution to a health conscious lifestyle, frozen desserts are commanding a great deal of attention, because we still want them, we just don't want to feel guilty about eating them.
 Think about the choices available; light ice creams and ice milks, frozen yogurts that are sugar free and low in cholesterol. And there are products made with artificially constituted fats that try to mimic the texture of real ice cream without the fat or cholesterol.
 Consider this, A.C. Nielson data from the first quarter of 1991 demonstrates a 213 percent increase in market share for fat free frozen desserts and an increase of 54 percent in frozen yogurt from 1990. Frozen yogurt sales have increased five fold since 1985 and the number of yogurt shops increased 33 percent in 1989 while the number of ice cream stores actually declined by 3.2 percent. Frozen yogurt was the original low fat alternative to ice cream, and the range of choices has snowballed.
 Now, almost 2000 years following the death of Emperor Nero, who sent his runners into the Alps to bring back snow to make a cool dessert, something new is on the horizon. The J.M. Smucker Company is entering the frozen dessert arena with a revolutionary product called Fruitage. It's a 99 percent fruit blend that's 100 percent natural; no cholesterol, no fat, no sugar or artificial sweetener and it's nondairy.
 "Staying healthy doesn't mean you have to give up the great taste of creamy frozen desserts. Fruitage is a whole new way to enjoy the goodness of fruit in a frozen treat," said Vicki Limbach, manager of communications for The J.M. Smucker Company.
 Made with the Smucker's tradition of quality, Fruitage offers today's new wave frozen dessert lover a frozen treat that is nutritious, low in calories and tastes great.
 And to top it off, Fruitage has the creamy smooth texture of ice cream. Sound too good to be true? Well, a unique, patented process is the secret. It means we ice cream-aholics can have our cake and eat it too, so to speak. We can finally enjoy the sumptuous, silky texture of ice cream in a way that is actually good for you.
 -0- 7/21/92
 /CONTACT: Kim Cole of Wyse Landau Public Relations, 216-736-4414, for The J.M. Smucker Company/ CO: The J.M. Smucker Company ST: Ohio IN: FOD SU: PDT


BM -- CL004 -- 1061 07/21/92 07:33 EDT
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Date:Jul 21, 1992
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