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HELENE CURTIS ANNOUNCES INTRODUCTION OF NEW HAIR CARE BRAND

    HELENE CURTIS ANNOUNCES INTRODUCTION OF NEW HAIR CARE BRAND
    CHICAGO, Nov. 4 /PRNewswire/ -- Helene Curtis Industries, Inc. (NYSE: HC), the nation's growth leader in personal care products, today announced the introduction of "Vibrance," a new brand of shampoos and conditioners priced similarly to the company's Finesse brand.  The company will spend approximately $50 million on marketing support for Vibrance -- advertising, promotion and publicity -- during the brand's first year.
    In concert with the announcement, Lewis Duberman, the company's vice president and chief financial officer, advised securities analysts that the launch of Vibrance is consistent with the company's long-standing growth strategy and "does not change our comfort with the current range of earnings estimates by analysts for the fiscal year nor should this impede our earnings momentum in succeeding years."
    On Sept. 23, Helene Curtis announced record sales and earnings per share for the second quarter of fiscal 1992, which ended Aug. 31.  The company also stated at that time that it expects earnings for the year to return to a pattern more consistent with its earnings prior to fiscal 1991.
    Vibrance joins highly successful Suave, Salon Selectives and Finesse as the fourth daily hair care brand manufactured and marketed by Helene Curtis.  Suave is the country's number one daily hair care brand, while Salon Selectives is the nation's second largest brand.  Finesse is also a leader in daily hair care and is consistently one of the top four brands in the U.S.
    Helene Curtis Industries, Inc. is one of the nation's major producers of brand-name personal care products.  The company markets its products to consumers through supermarkets, mass merchandisers and drug stores, and to beauty salons through distributors across the United States.  Helene Curtis products are sold in more than 100 countries.
    -0-        11/4/91
    /CONTACT:  Keith Owens of Lesnik Public Relations, 312-661-2225, (after 9:30 a.m., CST, 708-291-1080), for Helene Curtis Industries/
    (HC) CO:  Helene Curtis Industries Inc. ST:  Illinois IN:  HOU SU: SH -- NY028 -- 0649 11/04/91 10:33 EST
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Publication:PR Newswire
Date:Nov 4, 1991
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