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HELENE CURTIS ACQUIRES FORMER JOINT VENTURE IN SCANDINAVIA

 CHICAGO, Jan. 25 /PRNewswire/ -- Helene Curtis Industries, Inc. (NYSE: HC) announced today the full acquisition of its former joint venture company which markets its products in Scandinavia -- Hair Care Partners AB.
 For the last 10 years, Helene Curtis and Scandinavian-based Nobel Consumer Goods AB each had a 50-percent ownership arrangement in Hair Care Partners AB. Last year, Nobel was acquired by Henkel KG aA and renamed Henkel Norden AB. Henkel Norden will continue to manufacture and distribute products throughout Sweden, Norway and Denmark for Helene Curtis Scandinavia AB.
 "Working within Hair Care Partners, we introduced Finesse in the Scandinavian market in 1984," said Colin Morgan, Helene Curtis vice president and president, International Division. "Today, Finesse is one of the leading brands. Ownership of the entire business gives us the opportunity to expand our operations in Scandinavia. We are looking forward to a continuing relationship with Henkel Norden and to continued success in the Scandinavian market."
 Today, Helene Curtis Scandinavia AB is the third largest total daily hair care company in Sweden. The company is also a key competitor in Norway and Denmark.
 Helene Curtis' three established hair care brands -- Suave, Finesse and Salon Selectives -- are the top three daily hair care brands sold in the United States. In fiscal year 1992, international markets accounted for 30 percent of the company's sales growth.
 "Helene Curtis continues to expand with strong presence in many countries throughout the world," continued Mr. Morgan. "We are proud of these achievements and look forward to our continuing success in Scandinavia, Japan, Canada, Europe and other key markets around the world."
 Helene Curtis Industries, Inc., a Fortune 500 company, is one of the nation's major producers of brand-name personal care products and the leader in the U.S. hair care category. The company markets its products to consumer through drugstores, supermarkets and mass merchandisers and to beauty salons through distributors. Helene Curtis products are sold in more than 100 countries.
 -0- 1/25/93
 /CONTACT: Pete Wentz of Helene Curtis, 312-661-2224/
 (HC)


CO: Helene Curtis Industries, Inc. ST: Illinois IN: HOU SU: TNM

CK -- NY054 -- 8448 01/25/93 11:38 EST
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Publication:PR Newswire
Date:Jan 25, 1993
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