Printer Friendly

HEINZ U.S.A. ISSUES INFORMATION REGARDING 'HOFFA' FILM

 HEINZ U.S.A. ISSUES INFORMATION REGARDING 'HOFFA' FILM
 /Editors: The following information was issued today (March 10) by Beth Adams, manager-public communications, of Heinz U.S.A., regarding the film "Hoffa."/
 Because of the extensive media coverage of Heinz U.S.A.'s "non-cooperation" with the producers of "Hoffa," the following memo was posted for our employees. We wanted them to be aware of the situation in order to be able to respond to questions from others outside the company.
 We are sharing this with you in order to give a more balanced view of the situation and because of the number of comments and responses we've had.
 Today, we received three anonymous calls from Pittsburghers who charged us with "insensitivity" to the local economy by "driving out" the filming of "Hoffa" to Chicago. And none could understand why we would object to a week's filming on our "railroad yard." The callers, by the way, each mentioned some connection with the film (relative to working on it, actor in it) and that they planned to boycott Heinz products.
 Unfortunately, because of the one-sidedness of the coverage (vis a'vis DeVito's press conference), we do appear to be the villains. Nothing could be further from the truth, however, as the following attempts to show, particularly with respect to the 2-1/2 months time needed to convert our parking lots and property to a railroad yard, and the disruption of our schedule to open a $100 million factory on Pittsburgh's North Side.
 With regard to Mr. DeVito's declaration to "never use Heinz Ketchup again," we regret the loss of a consumer. Nevertheless, we feel strongly that Pittsburgh's gain -- our new $100 million facility that will utilize state-of-the-art manufacturing for the production of soups and baby foods that are sold nationwide -- far outweighs the short-term benefit of filming in Pittsburgh.
 If you have any questions, I would appreciate a call... 412-237-5804.
 ------
 Following is the text of the memo regarding the filming of "Hoffa" and dated March 10, 1992, from Beth Adams to Heinz U.S.A. Pittsburgh employees.
 You may have heard or read recently that Heinz U.S.A. turned down a request to be used as a site for the filming of a scene in the upcoming "Hoffa" movie that is being shot in Pittsburgh.
 Our decision was not made casually. In fact, management, representatives from Pittsburgh Factory and the HeinzSite project, Local 325, Factory Personnel, Employee Services, Engineering and Communications met with the location manager, the Pittsburgh Film Office, the producers and set designers several times over the past six weeks in order to fully consider their request from every possible angle.
 The bottom line, however, was that the producer's needs, spanning a period of two to 2-1/2 months, would have jeopardized our tight schedule for completing the factory restructuring project.
 Included in the producer's proposal were the following (commencing in February and continuing through the first week of April):
 -- Taking over and converting to a railroad yard about 150 parking spaces in the lots adjacent to and in front of the Western Electric Building;
 -- Constructing an elevator at street level to access the roof of the Cereal Building on which would be built Jimmy Hoffa's office and from which shooting of the "mob" scene would take place;
 -- Traffic and truck congestion from 18-wheelers and trailers for the equipment, staff and personnel;
 -- Bringing in 1,000 "extras" for the nights of shooting; and
 -- Using space in Western Electric for storage and construction.
 It was with regret that we turned down this opportunity, particularly because it would have been an interesting and fun experience for employees to observe and perhaps participate in.
 Nevertheless, on-time, on-budget completion of the Pittsburgh Factory restructuring is of greater long-term value to our employees and to the City of Pittsburgh than the shooting of this film.
 Hopefully, this information will help employees understand our reasoning and provide background and answers for questions from friends and neighbors.
 CONTACT: Beth Adams of Heinz U.S.A., 412-237-5804.
 -0- 3/10/92


CO: Heinz U.S.A. ST: Pennsylvania IN: FOD SU:

CD-DM -- PG010 -- 7010 03/10/92 15:51 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 10, 1992
Words:693
Previous Article:WILDSIDE WALKS AT THE DETROIT ZOO OFFER EDUCATIONAL FUN
Next Article:DEFINITIVE AGREEMENT REACHED BETWEEN REPUBLIC HEALTH AND SAFECARE HEALTH SERVICES
Topics:


Related Articles
'HOFFA' BEGINS PRODUCTION FEB. 18 IN PITTSBURGH
THE WORLD-FAMOUS HEINZ HITCH GALLOPS INTO THE KENTUCKY DERBY PEGASUS PARADE
HEINZ BABY FOOD LABEL SAVINGS PROGRAM REWARDS EFFORTS OF AREA HOSPITALS
NEW HEINZ HOT KETCHUP IGNITING TASTE BUDS
PORTION PAC, INC. BREAKS GROUND AT JACKSONVILLE SITE
Heinz U.S.A. Enters Into Energy Partnership Program With DQE
Heinz Ketchup Returns to Television Advertising Super Bowl Pregame Kickoff Planned for $20 Million Marketing Campaign
Heinz And Hain Food Group Form Strategic Partnership To Accelerate Growth Of Earth's Best Brand
The Sun Never Sets on Heinz Empire; Frozen Food a Jewel in the Crown.
Heinz to Participate in New, Global E-Commerce Enterprise.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters