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HEINZ FURTHER EXPANDS ITS FOODSERVICE BUSINESS WITH ACQUISITION OF TWO BRANDS FROM CLOROX

 PITTSBURGH, June 30 /PRNewswire/ -- H.J. Heinz Company (NYSE: HNZ) today announced that it has reached agreement with the Clorox Company (NYSE: CLX) of Oakland, Calif., to purchase its Moore's and Domani brands, both of which are a part of Clorox's Food Service Products Division.
 Terms of the agreement were not released. The sale is expected to close tomorrow, July 1.
 The Moore's and Domani brands will become part of Ore-Ida Foods, Inc., Heinz's Boise, Idaho, affiliate and one of North America's largest diversified frozen food producers.
 "With the addition of the Moore's and Domani brands, Ore-Ida becomes the leading supplier to the U.S.A.'s $856-million frozen appetizers category," noted Heinz Chairman, President and CEO Anthony J.F. O'Reilly. This segment of the foodservice business grew 42 percent from 1986 to 1991.
 "Through a series of strategic acquisitions over the past few years, Heinz has become one of the top suppliers to the North American foodservice industry," Dr. O'Reilly said. "Currently, our foodservice sales exceed $1.4 billion. With the North American foodservice industry expanding at a rate of 4.8 percent annually, we see this as an important arena for continued growth for Heinz."
 Frozen breaded onion rings are Moore's flagship product. It also offers breaded cheeses and vegetables. Two plants -- located in Fort Atkinson and Rice Lake, Wis. -- process the entire Moore's range.
 Domani is the No. 2 brand in the pasta category with its range of manicotti, shells, tortellini, ravioli and lasagna. Domani products are made in Bloomsburg, Pa.
 Together the three factories employ more than 600 people.
 /delval/
 -0- 6/30/93
 /CONTACT: D. Edward I. Smyth, vp, corporate affairs, 412-456-5780, or Debora S. Foster, general manager, corporate communications, 412-456-5778, both of H.J. Heinz; or John E. Kennedy or L. Michael Kelly Jr., of Ketchum Public Relations, 412-456-3586, or 412-456-3840, for H.J. Heinz/
 (HNZ CLX)


CO: H.J. Heinz Company; Clorox Company ST: Pennsylvania, California IN: FOD SU: TNM

KC-LJ -- PG003 -- 7021 06/30/93 09:29 EDT
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Publication:PR Newswire
Date:Jun 30, 1993
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