Printer Friendly

HEAVENLY SKI RESORT SELECTS GOLDBERG, MOSER, O'NEILL IN CLOSELY CONTESTED BID FOR NEW ADVERTISING AGENCY

 SOUTH LAKE TAHOE, Calif. & Nev., Aug. 4 /PRNewswire/ -- Heavenly Ski Resort today announced the selection of Goldberg, Moser, O'Neill (GMO) as the resort's new advertising agency in a closely contested bid for the resort's $1-million account. The decision, announced late last week, was made after a thorough and comprehensive selection process in which the two final agencies were reviewed at length for their creative, promotional and account management capabilities.
 GMO is a San Francisco-based agency and one of the largest independent agencies on the West Coast. Heavenly is proud to join the GMO's distinguished list of clients including Charles Schwab & Co. Inc., Dreyer's Grand Ice Cream, Quaker Oats Co., Reno Air, Round Table Pizza and Sutter Home Winery.
 "After an extensive review process, we have selected an agency that we feel will help Heavenly further its position as the number one ski resort in Northern California and as a world renowned ski destination," explained John Wagnon, Heavenly's vice president of marketing. "We are looking forward to rolling up our sleeves and getting to work with the multi-talented team at Goldberg, Moser, O'Neill."
 Heavenly Ski Resort is one of America's largest resorts, straddling two states and covering 4,800 acres of ski terrain. Known as a premier ski destination throughout the world, the resort is embarking on a multi- year development program next summer, pending approval of a revised master plan, designed to specifically update the resort's skier facilities and amenities.
 Heavenly Ski Resort is a member of the Kamori International worldwide family of entertainment and recreation resorts. Other members of this family include: Steamboat Ski Resort in Colorado; Tignes Ski Resort in France; Sabal Point Country Club located outside of Orlando, Fla.; Lone Pine Koala Sanctuary in Australia; and Rusutsu Ski Resort in Japan.
 -0- 8/4/93
 /CONTACT: Monica Bandows of Heavenly Ski Resort, 702-586-7000, ext. 4451/


CO: Heavenly Ski Resort; Goldberg, Moser, O'Neill; Kamori International ST: California, Nevada IN: LEI ADV SU:

SG-GT -- SF002 -- 9305 08/04/93 11:00 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Aug 4, 1993
Words:333
Previous Article:SPAGHETTI SAUCE WARS HEAT UP AS 'RAGU' SUES CAMPBELL IN EFFORT TO PREVENT 'PREGO' FROM MOVING TO NO. 1 MARKET POSITION
Next Article:MAXXAM SUBSIDIARY SETS DATE AND TERMS TO DEFEASE NOTES
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters