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HAYES LAUNCHES AGGRESSIVELY PRICED MODEMS INTO COMPUTER SPECIALTY STORE CHANNEL

Introduces Ten New Modem Products for Home and Small/Home Office Market
 ATLANTA, April 2 /PRNewswire/ -- Hayes Microcomputer Products, Inc. today announced the expanded distribution of its ACCURA modem product line into the Computer Specialty Store Channel.
 Hayes ACCURA products, designed for personal use in the home and small/home office, incorporate all the popular modem features at economical prices. The data products come complete with Smartcom communications software and the data + fax modems come complete with Smartcom communications software and fax software. These products have been test marketed in Mass Merchants and Computer Superstores and are now being made available through Computer Specialty Store distribution.
 Hayes ACCURA modems, available as internals or externals, are available for the PC and Macintosh and range in speed from 2400 bit/s to 14,400 bit/s. These products, now in a "new look" durable plastic enclosure, come complete with cables and software -- everything needed to immediately send electronic mail and access remote databases and information services such as Prodigy and CompuServe. ACCURA modems, designed for asynchronous communications, are also perfect for telecommuters who work at home and want to communicate electronically with the office. Estimated retail prices of Hayes ACCURA products range from US$79 and CDN$99 for the ACCURA 2400B to US$339 and CDN$429 for the ACCURA 144 + FAX144.
 "The competitiveness and success of Hayes ACCURA products have led us to broaden our distribution into the Computer Specialty Store Channel," said Hayes President Dennis C. Hayes. "With our three product lines, ULTRA, OPTIMA and ACCURA, we are offering products that address the needs of all market segments, from the high-end advanced business user to the personal user, at very aggressive pricing. Street prices are expected to be 10 to 20 percent below estimated retail prices."
 ACCURA modems carry a two-year limited performance warranty and are immediately available in the U.S. from Computer Specialty Stores, Mass Merchants, Superstores and Mail Order Outlets. Smartcom communications software carries a 90-day limited performance warranty and comes with a special upgrade offer to Smartcom Exec, Smartcom for Windows, or Smartcom II for the Macintosh.
 Best known as the leader in microcomputer modems, Hayes develops, supplies and supports computer communications equipment and software for personal computer and computer communications networks. The company distributes its products in over 60 countries through a global network of authorized distributors, dealers, mass merchants, VARs, systems integrators and original equipment manufacturers.
 -0- 4/2/93
 /CONTACT: Beth McElveen, 404-840-6816, or Peggy Ballard, 404-840-6812. both of Hayes Microcomputer Products; or fax, 404-441-1238; or MCI Mail: PBallard; Product Information: Hayes Customer Service, 404-449-8911 (U.S.), 519-746-5000 (Canada), 0252-775533 (U.K.), or 852-887-1037 (H.K.)/


CO: Hayes Microcomputer Products, Inc. ST: Georgia IN: CPR SU: PDT

BR-BN -- AT010 -- 2535 04/02/93 13:03 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 2, 1993
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