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HASBRO AND ROSE ART IN SUIT OVER 'PLAY DOH'

 ORANGE, N.J., May 24 /PRNewswire/ -- Rose Art Industries, Inc., a leading manufacturer of toys, activity products and art supplies, headquartered in Orange, has challenged the validity of Hasbro, Inc.'s trademarked name, PLAY DOH, in Newark's Federal District Court.
 Rose Art sells its brand of modeling dough under the name FUN DOUGH, while Hasbro sells its competing product line, through its Tonka Division, under the name PLAY DOH. Rose Art will present evidence to the Court to establish that Hasbro's brand name has become the generic name by which consumers identify this product, regardless of source. Rose Art is asking the court to cancel Hasbro's trademark registrations.
 Modeling dough represents more than $140 million in annual retail sales. Rose Art's FUN DOUGH line consists of an assortment of more than 20 different colors, including Hot Colors and Glitter FUN DOUGH, as well as a variety of FUN DOUGH activity sets featuring Thomas the Tank Engine(TM), Teenage Mutuant Ninja Turtles(TM) and Tom and Jerry - The Movie(TM).
 Rose Art Industries, Inc., founded in 1923, boasts annual sales of close to $100 million, manufactures 90 percent of its 500-plus products domestically and employs more than 1,000 people nationwide.
 -0- 5/24/93
 /CONTACT: Lawrence Rosen, president and chief executive officer of Rose Art Industries, 201-677-9010/


CO: Rose Art Industries, Inc.; Hasbro, Inc. ST: New Jersey, Rhode Island IN: HOU SU:

PS-OS -- NY061 -- 1705 05/24/93 12:22 EDT
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Publication:PR Newswire
Date:May 24, 1993
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