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HARRODS AND MASSPORT SEEK NEW ENGLAND GOODS FOR CHRISTMAS 1992 LONDON PROMOTION

 HARRODS AND MASSPORT SEEK NEW ENGLAND GOODS
 FOR CHRISTMAS 1992 LONDON PROMOTION
 BOSTON, Dec. 20 /PRNewswire/ -- As the 1991 Christmas season approaches, plans are underway for a unique holiday promotion next Christmas in England for New England-made products. The world famous London-based department store Harrods and the Massachusetts Port Authority (Massport) are joining forces in a month-long sales promotion in Harrods.
 During the fall of 1992 the store will feature "American Frontiers at Harrods," followed by a "New England Christmas at Harrods." The store, known for quality goods and superb promotion, will feature fashions, food, furnishings, sporting goods, and other items made in the six New England states. The in-store promotional event will be co-ordinated with an extensive marketing program on travel to New England.
 A senior buyer from Harrods will be in Boston the first week of January 1992 to look at merchandise. Massport's Trade Development Unit will be coordinating the U.S. arrangements for interested companies, and any firms or individuals who wish to participate in the Harrods promotion should send or deliver product samples to the Trade Development Unit. Samples may not be returned, or may be forwarded to London, unless prior return mail or delivery arrangements are made by the company submitting the product.
 Massport Executive Director Al Raine said: "Our Trade Development Unit and Massport's London office are looking for the best New England has to offer for this important promotion. We've worked with many local furniture and food companies on exporting, but this is an opportunity for local crafts people, our textile industry, and jewelry companies to get their goods in the best showcase in Europe."
 Samples must be available in the Massport offices no later than the close of business on Jan. 3, 1992.
 For more information contact: Francesca de Van, Massport Trade Development Unit, Suite 321, World Trade Center, Boston, Mass., 02210, 617-439-5560 or 617-439-5559 (fax).
 -0- 12/20/91
 /CONTACT: Isaac T. Graves of Massport, 617-561-1818/ CO: Massport Trade Development Unit ST: Massachusetts IN: REA SU:


DH-PB -- NE009 -- 4375 12/20/91 12:25 EST
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Date:Dec 20, 1991
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