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HARRIS PUBLISHING STUDY NAMES LARGEST TO SMALLEST MANUFACTURING EMPLOYMENT SECTORS IN NORTH CAROLINA

 Textile Mill Products Strong, Petroleum Refining Weak
 TWINSBURG, Ohio, April 6 /PRNewswire/ -- North Carolina has a solid


manufacturing base and its distribution of employment confirms it, according to statistics taken from the database of the just published "1992 Harris North Carolina Manufacturers Directory." Specifically for marketing and sales professionals, the state's newest and most comprehensive manufacturing database is available in three formats: diskette, CD-ROM and print directory. It features in-depth profiles for all of North Carolina's 6,293 manufacturing firms, including privately and publicly owned companies.
 "North Carolina is noted for being a high-manufacturing-intensity state," said Robert Harris, president of Harris Publishing Company of Twinsburg, Ohio. "Our study revealed that 859,326 of the state's citizens are employed in the manufacturing sector. That's the largest manufacturing work force in the Southeast. The largest employment sectors are distributed between textile mill manufacturing companies, the apparel industries and the lumber, wood and furniture manufacturing industries."
 The study showed that 195,626 or 23 percent of North Carolina's work force is employed in the 799 companies that manufacture textile mill products. In addition, over 500 establishments comprising the closely related industry of apparel and other finished products made from fabrics, make up nearly 11 percent of the workforce with 90,720 employees.
 With 18.7 ml?ion acres, or about 60 percent of the state in timberland, it's no surprise that another major element of North Carolina's manufacturing strength is in the furniture and fixtures sector. Along with its sister industry, lumber and wood products, these two groups are comprised of 1,019 manufacturing firms. The combined employment totals equal more than 12 percent of the work force with 106,569 employees.
 Other areas of manufacturing employment strength included electrical and electronic machinery manufacturing companies, and non-electrical machinery companies for a combined total of 779 firms. This sector totals over 14 percent of the work force with 124,417 employees.
 Food and kindred products manufacturing employment also ranks in the upper category. This major group includes establishments manufacturing or processing foods and beverages for human consumption as well as prepared feed for animals. There are 416 such companies in North Carolina according to Harris. They account for nearly 7 percent of the work force with 56,348 employed in this sector.
 On the downside, following a national trend in the declining tobacco industry, establishments engaged in manufacturing cigarettes, cigars, smoking and chewing tobacco, snuff and reconstituted tobacco showed only 27 companies, or slightly under 2 percent with 14,933 workers. Other weak employment sectors included the leather manufacturing industry and the petroleum refining industry.
 Fran Carlsen, product quality manager for Harris looks at all of North Carolina's manufacturing sector in human terms. "Due to our extensive research capability," she said, "North Carolinians will benefit by having close to 100 percent of the state's manufacturing population accurately listed in the "1993 Harris North Carolina Manufacturers Directory." We work with a one-percent margin of error. That means every listing is telephone verified to eliminate duplications, which in turn saves the user time, money and effort. When you market with the Harris directory or directory on disc, you are working with the most current information available. That advantage gives you the competitive edge."
 David R. Altany, associate editor at Industry Week Magazine adds that people have to conduct their businesses more efficiently in the '90s. "That's where the directory on disc format performs its greatest benefit," he said. "Featuring a very user-friendly format, it provides in-depth information in the fastest possible format. During the late '80s, small and medium-sized companies didn't have to work too hard to maintain sales close to their full production capacity. Due to the recession and more intense competition, many of these same companies in 1993 are working very hard to seek out new sales prospects. Thoroughly researching a manufacturing directory has always been the first step of this process. The second step is obvious. With the advent of the computer, companies have found that they can speed up the process of making contact with prospect by using the directory on disc. The form letter and mailing features are especially attractive and a mailing campaign that used to take months can now be accomplished in a matter of minutes."
 NORTH CAROLINA MANUFACTURING EMPLOYMENT BY INDUSTRY
 INDUSTRY NO. FIRMS NO. EMPLOYEES PERCENTAGE
 Textile Mill Products 799 195,626 22.77
 Apparel & Textile Products 510 90,720 10.56
 Furniture & Fixtures 482 75,406 8.78
 Lumber & Wood Products 537 31,163 3.63
 Electrical & Electronic
 Machinery 206 66,027 7.68
 Machinery except Electrical 573 58,390 6.79
 Food & Kindred Products 416 56,348 6.56
 Fabricated Metal Products 468 38,542 4.49
 Rubber & Plastics 277 37,953 4.42
 Chemical & Allied Products 298 36,508 4.25
 Paper & Allied Products 171 26,906 3.13
 Printing, Publishing &
 Allied Products 552 25,766 3.00
 Transportation Equipment 135 23,748 2.76
 Stone, Clay, Glass & Concrete 287 19,213 2.24
 Meas. Analyzing & Controlling
 Instrs. 107 18,134 2.11
 Tobacco Manufacturers 27 14,933 1.74
 Primary Metal Industry 97 12,054 1.40
 Leather & Leather Products 20 5,578 0.65
 Petroleum Refining 34 3,258 0.38
 Miscellaneous Manufacturing 140 8,572 1.00
 Related Industries 157 14,481 1.69
 -0- 4/6/93
 /CONTACT: Barbara Brouse, publishing group, Harris Publishing Company, 216-425-9000 or 800-888-5900/


CO: Harris Publishing Company ST: North Carolina IN: PUB SU: PDT

BM -- CL001 -- 3296 04/06/93 07:32 EDT
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