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HARDEE'S THICK STACKS OF CASH GAME UNDERWAY, PROMOTION TO SHOWCASE NEW FRENCH FRY

 HARDEE'S THICK STACKS OF CASH GAME UNDERWAY,
 PROMOTION TO SHOWCASE NEW FRENCH FRY
 ROCKY MOUNT, N.C., June 22 /PRNewswire/ -- Hardee's customers who purchase large orders of Hash Rounds(TM), or medium or large orders of Crispy Curls(TM) or French Fries will have a chance to win over $10,000,000 in cash prizes and food awards in the company's Thick Stacks of Cash Game, which will begin on Monday, June 29.
 "The game is easy to understand and play," explained Nell Roney, Hardee's Director of Promotions. "A game piece is affixed to the back of the fry carton, or is also available without a purchase."
 Added Roney: "All you do is tear off the game piece from the carton and read the message inside. You will know instantly if you've won $5.00 cash, a Hardee's food award, or if you have one of the three 'Home Style,' 'Thick,' or 'Burger' game pieces needed to claim a $25,000 prize."
 Hardee's Thick Stacks of Cash $10,000,000 Game, developed with D. L. Blair, Inc., of Garden City, N.Y., is expected to encourage customers to add or trade-up to a larger portion of a fried potato product at a participating Hardee's. The promotion also provides an excellent chance for customers to sample our new 5/16" French Fry which is being rolled into many restaurants during the same time period. The new fry is crispier and hotter.
 Roney estimates that approximately 75,000 five dollar Instant Win game pieces will be distributed in participating Hardee's restaurants. "There are four grand prizes of $25,000 and the overall odds of winning a food award or cash prize is better than 1 in 4," she said.
 The grand prize winner(s) will be publicized in their local newspapers and in the trade press.
 Headquartered in Rocky Mount, N.C., Hardee's Food Systems, Inc. is the third largest fast-food hamburger chain in the world, operating over 4,000 restaurants in 40 states and 10 foreign countries. Approximately 800 of the restaurants operate as Roy Rogers, which are not participating in the Thick Stacks of Cash promotion.
 -0- 6/22/92
 Editor's Note: Photo available upon request.
 /CONTACT: W. Maurice Bridges, director of public affairs, Hardee's Food Systems, Inc., 919-977-8943/ CO: Hardee's Food Sysstems, Inc. ST: North Carolina IN: LEI SU: PDT


BR-JM -- CH003 -- 2400 06/22/92 12:15 EDT
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Publication:PR Newswire
Date:Jun 22, 1992
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