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HARDEE'S RESTAURANT TO BE ADDED ATTRACTION AT OHIO AMUSEMENT PARK

 SANDUSKY, OHIO, April 23 /PRNewswire/ -- Visitors to the popular Cedar Point Amusement Park will have a new restaurant option this season. Hardee's Cedar Point opened its doors April 22nd in a prime location that is sure to attract tens of thousands of hungry customers, either coming or going.
 The 4,600-square foot facility is located at the entrance to the park area on the Cedar Point Causeway. With an estimated three million park visitors each year, the potential certainly exists for high volume sales at the new restaurant, which seats 144.
 The franchise agreement with Hardee's marks the first time Cedar Fair, L.P. went with a branded food concept. The company already operates one of the largest single-site food operations in the United States. The Hardee's store allows the company to generate additional revenues by attracting those customers who choose to eat outside the park.
 "We chose Hardee's because it is a nationally recognized fast food restaurant chain," said Daniel Keller, Cedar Fair's vice president of Operations.
 "Hardee's also boasts a broad menu offering with its industry- leading breakfast, its new line of Frisco products, and fresh fried chicken," Keller said. "We feel the menu will attract customers throughout the day."
 Likewise, Hardee's officials are excited about this unique partnership. "We're excited about the new opening at Cedar Point, because it affords Hardee's a great opportunity to increase its name recognition in a market we've targeted for continued growth," said Gerry McGinnis, Hardee's executive vice president of Restaurant Development.
 "We are emphasizing new franchisee involvement in upstate New York and northern Ohio led by the recruiting efforts of Joe Caruso, our Franchise Development broker in Syracuse, N.Y."
 Ranked among the top ten franchises for 1992 by Entrepreneur(R) Magazine, Hardee's offers opportunities for multi-unit growth in several large and small markets.
 Cedar Point Amusement Park, with its 54 rides, 36-hole miniature golf course, and live stage shows, opens May 8th.
 Hardee's Food Systems, Inc., headquartered in Rocky Mount, N.C., operates a system of 4,000 company and franchise restaurants in 40 states and 11 foreign countries. Approximately 650 of the restaurants operate under the Roy Rogers trademark. Hardee's has expanded its hamburger and sandwich menu with fresh fried chicken becoming the second largest chicken restaurant chain in the world.
 -0- 4/23/93
 /CONTACT: W. Maurice Bridges, Director of Public Affairs, Hardee's Food Systems, Inc., 919-977-8978/


CO: Hardee's Food Systems, Inc. ST: Ohio IN: REA LEI SU:

SB-MM -- CH004 -- 9981 04/23/93 11:05 EDT
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Date:Apr 23, 1993
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