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HARDEE'S HOMETOWN CAFE TO BRING BACK THE GOOD OL' DAYS

 ROCKY MOUNT, N.C, Aug. 19 /PRNewswire/ -- Remember the good ol' days? The days of blue plate spel?s, roadside diners and hometown cafes? Hardee's does, and the memories are good ones. That's why the restaurant company decided to introduce Hardee's Hometown Cafe(TM), a homestyle restaurant concept, into one of its hometown locations in Rocky Mount, N.C.
 Operating on the premise that dinner should be more than something between two slices of bread, Hardee's Hometown Cafe serves meals like you would make at home. The dinner menu boasts seven classic menu items. They include: open-faced roast beef with cole slaw, mashed potatoes and gravy; smothered salisbury steak with green beans, home taters(TM) and sourdough toast; and fresh fried chicken dinners.
 Perhaps even more appetizing is the price: Hardee's Hometown Cafe dinners start at just $2.99. Add a small dinner salad and drink, and the entire meal costs well under $5.00.
 For the dessert lover, Hardee's Hometown Cafe offers a tantalizing Dessert Shoppe, with something for everyone. The menu includes several flavors of frozen yogurt and a wide variety of cookies and cakes, including caramel pecan cheesecake.
 "Hardee's Hometown Cafe fits in perfectly with Hardee's positioning as the place for `real food' and `real value,'" said Jerry Gramaglia, Executive Vice President of Marketing for Hardee's. "We want our customers to think of Hardee's as a great-tasting dinner alternative to pricier restaurants."
 Hardee's Hometown Cafe, located on Highway 301 at Tarrytown Mall in Rocky Mount, can seat 52 dinner guests. Guests place their orders at the counter and can expect meals delivered to their tables within five minutes. Dinner hours are from 5 until 9 p.m. Monday through Saturday; noon until 9 p.m. on Sunday.
 Get a taste of the good ol' days. Join us for dinner at Hardee's Hometown Cafe.
 Hardee's Food systems, Inc., headquartered in Rocky Mount, N.C., operates a system of 4,000 company and franchise restaurants in 40 states and 11 foreign countries. Approximately 650 of the restaurants operate under the Roy Rogers trademark. Hardee's has expanded its hamburger and sandwich menu with fresh fried chicken, becoming the second largest chicken restaurant chain in the world.
 -0- 8/19/93
 /CONTACT: W. Maurice Bridges, Director, Public Affairs, Hardee's Food Systems, Inc., 919-977-8943/


CO: Hardee's Food Systems, Inc. ST: North Carolina IN: LEI REA SU: PDT

MM -- CH005 -- 4308 08/19/93 12:10 EDT
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Publication:PR Newswire
Date:Aug 19, 1993
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