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HARDEE'S ANNOUNCES RESIGNATION OF MICHAEL D. SIMPSON AS EXECUTIVE VP-MARKETING; JERRY GRAMAGLIA TO ASSUME OVERALL MARKETING DUTIES

HARDEE'S ANNOUNCES RESIGNATION OF MICHAEL D. SIMPSON AS EXECUTIVE VP-MARKETING; JERRY GRAMAGLIA TO ASSUME OVERALL MARKETING DUTIES
 ROCKY MOUNT, N.C., Nov. 22 /PRNewswire/ -- Hardee's Food Systems, Inc. today announced the resignation of Michael D. Simpson as Executive Vice President of Marketing. The resignation is effective immediately.
 "Mike has decided that his marketing background and expertise would be better utilized in a different arena," said Robert F. Autry, Hardee's President and Chief Executive Officer. "Although with Hardee's for only a year, Mike provided strong leadership during a difficult transition period and worked to bring a more disciplined process to Hardee's marketing agenda." Previous to joining Hardee's, Simpson held senior-level marketing positions with Kellogg's and Pepsi-Cola.
 Jerry Gramaglia, Senior Vice President of National Marketing, will assume overall responsibility for Hardee's Marketing. Gramaglia is a seasoned food marketing executive with a proven track record of accomplishments.
 He is no stranger to the fast food business, having worked for and operated restaurants in a family-owned chain in the Midwest. Gramaglia's formal marketing training came from Procter and Gamble, where he rose through the marketing ranks in various operating divisions. Gramaglia joined Hardee's from Nestle, where he was Vice President of the Dairy Division, with retail sales of $250 million. In this capacity, Gramaglia's responsibilities included managing a national dairy network of over 100 licensees. Gramaglia also understands the operational side of business as he was General Manager for a $40 million beverage division of Nestle during the late 80's.
 "Jerry Gramaglia is a strong marketer who possesses excellent team building skills," said Autry. "He has a high degree of competence and will be very effective in heading up Hardee's marketing program."
 Hardee's Food Systems, Inc. operates 4,000 fast food hamburger restaurants in forty-two states and eleven foreign countries.
 -0- 11/22/91
 /CONTACT: W. Maurice Bridges of Hardee's Food Systems, Inc., 919-977-8943/ CO: Hardee's Food Systems, Inc. ST: North Carolina IN: LEI SU: PER


CM -- CH008 -- 6548 11/22/91 17:18 EST
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Date:Nov 22, 1991
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