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HARDEE'S(R) TO BECOME 'HOME ALONE 2' HEADQUARTERS THIS HOLIDAY SEASON

HARDEE'S(R) TO BECOME 'HOME ALONE 2' HEADQUARTERS THIS HOLIDAY SEASON
 ROCKY MOUNT, N.C., Nov. 12 /PRNewswire/ -- Hardee's Food Systems, Inc., will introduce an exciting promotion starting November 19th that's sure to attract families with children to its restaurants throughout the holiday season.
 The stage is set for Hardee's restaurants to tie into "Home Alone 2 -- Lost in New York," a hot family-oriented property that's expected to be the blockbuster movie of the year. Both Hardee's and Twentieth Century Fox officials are excited about this promotional opportunity and expect it to be a huge success.
 Beginning November 19th, Hardee's will transform its participating restaurants into "Home Alone 2 -- Lost in New York" Promotion Headquarters, and will capture the movie's theme inside and outside with special packaging, trayliners, and other exciting materials. So during this time, in addition to offering delicious food and great service, Hardee's will feature several exclusive, high quality, collectable promotional items that tie into the movie's theme, and which appeal to customers of all ages.
 Hardee's will offer four full-color "Home Alone 2 -- Lost in New York" posters featuring the characters from the movie. The posters are FREE with a specific meal purchase. A different poster will be available each week during the month-long promotion. Plus, a series of four "Home Alone 2 -- Lost in New York" 32 oz. plastic collector cups will also be offered with the purchase of a large beverage.
 For younger kids, Hardee's "Home Alone 2 -- Lost in New York" Funmeal(R) Pack will include one of four sheets of colorful stickers, one of four unique paper punch-out premiums, and a 12-oz. plastic collector cup. The stickers feature sayings or objects heard or seen in the movie, while the punch-out premiums feature one of the movie's stars: Marv, Harry, the Pigeon Lady, and of course, Kevin. A different punch-out premium and sticker sheet will be offered each week for four consecutive weeks during the fun-filled promotion.
 Hardee's will support its "Home Alone 2 -- Lost in New York" promotion with a major media advertising campaign developed by its national agency, Ogilvy & Mather, New York. The campaign includes television, radio and print ads. There will also be various local restaurant promotional activities in every market.
 In addition, participating Roy Rogers(R) restaurants, all of which are located in the Northeast, will take part in the excitement of the promotion via an in-store "Home Alone 2 -- Lost in New York" sweepstakes beginning November 11th. As such, Roy Rogers customers can enter for a chance to win an exciting trip for four to the Franklyn D. Resort in Jamaica. No purchase is necessary. See participating stores for officials rules and details. (Sweepstakes ends 8 p.m. on 12/6/92.)
 "AAHHH! You'll have no doubt that participating Hardee's and Roy Rogers restaurants will be taking part in a major promotion with 'Home Alone 2 -- Lost in New York' this holiday season," concluded Ms. Nell Roney, promotions director at Hardees. "We're a family restaurant company and this is a family movie!"
 Headquartered in Rocky Mount, N.C., Hardee's Food Systems, Inc., is the third largest fast-food hamburger restaurant company in the world, operating over 4,000 restaurants in 40 states and 10 foreign countries. Approximately 700 of the restaurants operate under the Roy Rogers brandname.
 -0- 11/12/92
 /CONTACT: W. Maurice Bridges, Director, Public Affairs, Hardee's Food Systems, Inc., 919-977-8943/ CO: Hardee's Food Systems, Inc. ST: North Carolina IN: LEI ADV ENT SU: PDT


CM -- CH002 -- 0017 11/12/92 08:51 EST
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Date:Nov 12, 1992
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