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HANSEN NATURAL CORP. OFFERS SYNOPSIS OF REMARKS AT THE CRUTTENDEN SOUTHERN CALIFORNIA GROWTH STOCK CONFERENCE

 Hansen Natural Corp. (HANS) Expanding in United States
 and Abroad, Sacks Tells Growth Stock Conference
 NEWPORT BEACH, Calif., Feb. 18 /PRNewswire/ -- The following is a summary of a presentation made by Brea, Calif.-based Hansen Natural Corp. (NASDAQ: HANS) today at the Cruttenden Southern California Growth Stock Conference.
 Hansen Natural Corp. (NASDAQ: HANS) will soon expand the distribution of its Hansen's(R) Natural Sodas into three additional states, company Chairman Rodney C. Sacks today told attendees at the Fifth Annual Southern California Growth Stock Conference in Irvine.
 The company is also strengthening its international sales through the appointment of Michael Berry as vice president-international sales, Sacks said. Berry, who will be based in London, will have responsibility for securing bottling and/or distribution agreements in the United Kingdom, Europe and other foreign markets, and will oversee the launching of Hansen's(R) Natural Sodas in those markets. Berry previously was the director of overseas operations for Britvic Soft Drinks Ltd. and held similar positions with Allied Lyons PLC and Schweppes International Ltd.
 "Our intention is to have distribution of Hansen's(R) Natural Sodas in certain export markets by the end of 1993," Sacks said. The company's sodas are sold in a few foreign markets, he noted, but not in material amounts. "The enthusiastic reception that the product has received in initial small export quantities confirms that there is demand for Hansen's(R) Natural Sodas in a number of international markets," he said.
 In January, the company announced that it had signed bottling and/or distribution agreements with 10 bottlers since it acquired the Hansen business in July of 1992, expanding the distribution of its Hansen's Natural Sodas into 13 additional states. Since that announcement, Sacks said, two more bottlers have agreed in principle to manufacture and distribute Hansen's(R) Natural Sodas in Kentucky, Minnesota and portions of Tennessee and Wisconsin and the major portion of Missouri. The new agreements, which are expected to be signed within the next few weeks, will raise the total to 16 additional states and expand coverage in two states previously covered only in part. Manufacture and/or distribution by these bottlers is scheduled to begin during the spring.
 "These agreements are a further step toward our goal of having Hansen's(R) Natural Sodas distributed in a majority of the states by the end of 1993," Sacks said. Discussions are continuing with bottlers in other major markets in the United States and abroad, Sacks added. The company's business historically had been centered in California, with limited distribution elsewhere.
 Hansen's Natural Corp. markets and distributes Hansen's(R) Natural Sodas and Hansen's(R) Natural Old-Fashioned Apple Juice and Apple Cider. The company is traded over the counter and is listed on NASDAQ under the symbol HANS.
 -0- 2/18/93
 /CONTACT: Alex Auerbach or Mel S. Rifkind of Melvyn S. Rifkind Inc., 818-783-8323, for Hansen's Natural Corp./
 (HANS)


CO: Hansen's Natural Corp. ST: California IN: FOD SU:

KJ-LS -- LA009 -- 7683 02/18/93 08:45 EST
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Publication:PR Newswire
Date:Feb 18, 1993
Words:497
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