HANNA-BARBERA CLASSIC CHARACTERS JOIN MATTEL TOYS
HANNA-BARBERA CLASSIC CHARACTERS JOIN MATTEL TOYS LOS ANGELES, Nov. 21 /PRNewswire/ -- Mattel Toys will produce and
market a line of toys based on time-honored Hanna-Barbera animated characters through an exclusive worldwide licensing agreement announced today by the two companies.
The agreement calls for the 1992 introduction of dolls and plush toys based on classic Hanna-Barbera characters, as well as a more youthful version of Yogi Bear and his sidekicks Boo Boo and Cindy Bear which can be seen in the new NBC Saturday morning animated children's program "Yo Yogi!" Many of the original animated Hanna-Barbera television programs are currently seen in worldwide syndication and on cable stations nationwide. In making the announcement, Jill Barad, president, Mattel USA, said that the Hanna-Barbera characters have broad appeal across all age groups including adults who remember the characters from their youth and children who enjoy Hanna-Barbera animated programs today. "The wonderful characters of Hanna-Barbera have entertained children worldwide for decades," she said. "The enduring popularity of these characters plus the product innovation of Mattel will be a winning combination." "We're excited about teaming with a toy company whose products are so highly regarded by parents and so popular with children," said Jack Morrow, senior vice president and general manager of Hanna- Barbera Licensing. "Mattel's worldwide presence in the marketplace makes it a perfect home' for our licensed characters, which are seen daily by cartoon fans in more than 90 different countries." Mattel Inc. (NYSE: MAT), with record 1990 revenues of $1.47 billion, is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices and facilities in more than 20 foreign countries and sells its products in more than 100 nations throughout the world. -0- 11/21/91 /CONTACT: Donna Gibbs of Mattel Inc., 213-524-3524; or Tom Brocato or Debra Harner of Hanna-Barbera Prod. Inc., 213-969-1211/ (MAT) CO: Mattel Inc.; Hanna-Barbera Prod. Inc. ST: California IN: SU: LIC AL -- LA003 -- 5823 11/21/91 11:02 EST
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|Date:||Nov 21, 1991|
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