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HANNA-BARBERA, KELLOGG'S ANNOUNCE NATIONAL 'YO, YOGI!' 3-D PROMOTION

HANNA-BARBERA, KELLOGG'S ANNOUNCE NATIONAL 'YO, YOGI!' 3-D PROMOTION
 LOS ANGELES, Dec. 31 /PRNewswire/ -- "Yo, Yogi!," the Saturday morning animated series set in the teenage years of Yogi Bear and his friends, will become the first show in television history to be produced with 3-D effects in every episode, it was announced by Mark Young, senior vice president, animation for Hanna-Barbera Inc.
 Beginning Jan. 25 and continuing throughout summer, the popular NBC-TV series will present one segment per episode in 3-D. Special glasses that enhance the illusion are being offered nationwide inside Kellogg's Rice Krispies cereal boxes. Information on how to obtain the glasses without a purchase can be found on the back of the cereal boxes.
 "Yogi Bear is one of America's most beloved classic cartoon characters," commented Young. "We're delighted that our partnership with Kellogg's on this promotion will provide youngsters and the young-at-heart with an opportunity to view Yogi in a very special way."
 To create the three-dimensional effect, the "Yo, Yogi!" animation team at Hanna-Barbera utilized a technique known as "The Pulfrich Illusion." Young notes that unlike the stereoscope films of the 1940s which were uncomfortable to watch with the naked eye, this method has no effect on the viewing enjoyment of those not wearing the glasses.
 "Yo, Yogi!" airs on Saturday mornings at 8:30 a.m. (ET/PT) on most NBC affiliate stations (see local listings).
 Hanna-Barbera Inc. is a subsidiary of Turner Broadcasting System Inc. (TBS), the leading supplier of entertainment and news programming for the basic-cable television industry in the United States and a major distributor of programming to broadcasters throughout the world.
 -0- 12/31/91
 /CONTACT: Tom Brocato of Hanna-Barbera Inc., 213-969-1211; Paul Nichols or Alana Burgi of The Lippin Group/LA, 213-965-1990, or Barbara Tollis of The Lippin Group/NY, 212-986-7080, for Hanna-Barbera/ CO: Hanna-Barbera Inc. ST: California IN: ENT SU:


DM-CH -- LA006 -- 2830 12/31/91 12:35 EST
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Publication:PR Newswire
Date:Dec 31, 1991
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