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HANNA ANDERSSON CATALOG WINS TOP HONORS: CATALOG AGE AWARDS GOLD TO CHILDREN'S CLOTHING COMPANY

 CHICAGO, July 1 /PRNewswire/ -- Out of a field of over 300 entries, Hanna Andersson, the Portland, Ore.-based mail order marketer of high quality children's clothing, was awarded a coveted American Catalog Gold Award at the tenth annual Catalog Conference held here this week, the company announced today.
 "This award means a lot to us," said Gun Denhart, Hanna Andersson's CEO and co-founder. "We all work really hard to make every catalog the very best it can be. Our goal is to have our catalogs reflect who we are, and we hope our customers enjoy the time they spend leafing through them."
 The American Catalog Awards, sponsored by Catalog Age magazine, are the direct marketing industry's equivalent to the Oscar or Emmy. Open to both consumer and business catalogs, these honors are awarded annually by a distinguished panel of judges, each of whom is a recognized leader in the catalog marketing field. The American Catalog Awards, now in its eighth year, have become the industry standard of excellence in catalog marketing. Entries are evaluated on their effectiveness in marketing to a specific target audience, as well as general creative appeal.
 Hanna Andersson was established in 1983 in Portland. The company issues a new catalog each season of the year. Annual catalog circulation is approximately 12 million. A unique program, Hannadowns, helps teach kids to share their outgrown "hannas" with less fortunate kids. Parents who return their "hannas" receive 20 percent credit toward future purchases. Hannadowns are then donated to a network of community organizations. Employing 260, all business activities including management, product development, catalog design, marketing, customer service, warehousing and shipping are performed out of the 80,000 square foot facility located at 1010 NW Flanders St., Portland, Ore. 97209.
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 CONTACT: Cheri Beard Harney of Hanna Andersson, 503-242-0920, or Nancy Thompson, of KVO Public Relations, 503-221-1551, for Hanna Andersson/


CO: Hanna Andersson ST: Oregon IN: SU:

SB-JH -- SE002 -- 8050 07/02/93 08:15 EDT
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Date:Jul 2, 1993
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