HANLEY-WOOD LAUNCHES MAGAZINE AND CONFERENCE.
ihousing will have a controlled circulation of 55,000 builders, remodelers, architects, dealers, distributors and building product manufacturers. Hanley-Wood executive Boyce Thompson said the mission of the magazine "is to cut through the digital clutter for the housing industry and give building product professionals the perspective to seize their digital future." Publisher Warren Nesbitt said "it's the first time we've created a publication to serve the entire home-building market, including manufacturers."
To support the launch of the franchise, Hanley-Wood has also commissioned a research project designed to bench-mark Internet usage in the home building industry. The project will survey each part of the channel to determine how the Internet is being used to build, remodel and sell houses and home building products.
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|Article Type:||Brief Article|
|Date:||Jun 17, 2000|
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