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HANLEY-WOOD LAUNCHES MAGAZINE AND CONFERENCE.

In related news, Hanley-Wood (Washington, D.C.) has launched a new franchise with the opening of the "ihousing" conference for home building professionals on June 13. Also, the company will begin the publication of ihousing Magazine with an issue in September. It will be published quarterly beginning in 2001.

ihousing will have a controlled circulation of 55,000 builders, remodelers, architects, dealers, distributors and building product manufacturers. Hanley-Wood executive Boyce Thompson said the mission of the magazine "is to cut through the digital clutter for the housing industry and give building product professionals the perspective to seize their digital future." Publisher Warren Nesbitt said "it's the first time we've created a publication to serve the entire home-building market, including manufacturers."

To support the launch of the franchise, Hanley-Wood has also commissioned a research project designed to bench-mark Internet usage in the home building industry. The project will survey each part of the channel to determine how the Internet is being used to build, remodel and sell houses and home building products.
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Title Annotation:ihousing
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 17, 2000
Words:171
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