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HAMILTON BEACH FINDS OLDEST OPERATING APPLIANCE IN GREEN BAY, WISCONSIN

HAMILTON BEACH FINDS OLDEST OPERATING APPLIANCE IN GREEN BAY, WISCONSIN
 RICHMOND, Va., Nov. 4 /PRNewswire/ -- Jacob E. Bredael, 70, of Green Bay, Wis., is the winner of "The Oldest Operating Hamilton Beach Appliance" contest. Bredael's winning entry was the original "Cyclone" Hamilton Beach drinkmixer, model number one, from 1911 -- the very first year Chester Beach and Louis Hamilton began making small electric appliances in Racine, Wis. As grand prize winner of the contest, which celebrated the company's 80th anniversary, Bredael received $1,000 and $500 worth of Hamilton Beach products.
 When the contest was announced in May, Bredael and thousands of other Americans began by searching their attics, garages and basements to find the oldest operating Hamilton Beach appliance. Most contestants didn't need to look far ... they found their durable appliances still mixing and blending on their kitchen counters. In order to participate, contestants were asked to send a color photo of their appliances with all product identification information. Christopher Shumaker, Manager, Advertising and Merchandising for


Hamilton Beach/Proctor-Silex, Inc., thought the contest was a fun idea and expected a modest public response, even with the prize offers. But then over 3,000 entries poured into the company's Richmond, Va. headquarters, over 17,000 telephone calls came in on a toll-free contest information hot line, and radio stations from Honolulu to Calgary begged for live interviews with contest officials!
 Some enthusiastic contestants went beyond the entry requirements and sent in pictures, letters, heart-warming anecdotes and some highly creative photos. One Florida woman took her mixer to the shore and captioned the resulting seaside scene "Hamilton at the Beach."
 The Gilliam family of Franklin, Calif., considers their early model drinkmixer an heirloom. Grandad Arche ran a saloon early in this century. After Congress outlawed alcohol during the 1920s, business prospects looked dim. But Grandad Arche bounced back with his Hamilton Beach drinkmixer and opened a soda shop in the store's front and a speak-easy in the back. While mom and dad enjoyed an illegal drink, the kiddies had their malted milks whipped up by Arche with the electric drinkmixer. The appliance kept going for more than 50 years. In 1976, Grandson Stuart slipped the well-used, but working drinkmixer into his suitcase when he headed off to college. Today Stuart says he enjoys the mixer's history as much as he does the milkshakes!
 The search for the oldest operating appliance led to many interesting items including: a hand-held massage unit that claimed to treat everything from obesity to gall stones, an early motor driven washing machine, and the original Hamilton Beach "Home Motor," a fractional horsepower, universal motor that powered home appliances ranging from mixers to sewing machine.
 A panel of judges narrowed the entries down to 17 finalists who sent their appliances to Hamilton Beach headquarters for the final judging. Bredael's appliance was selected above all the others on the basis of best overall condition, best operating performance, oldest date manufactured and authenticity of Hamilton Beach brand.
 Probably neither L.H. Hamilton nor Chester Beach had any idea of the public outpouring their work would inspire when they organized the Hamilton Beach Manufacturing Company in 1911. More than a month after the August 1st deadline, appliance lovers continue to send pictures of old appliances and testimonials.
 Luckily for all contestants, collectibles and the look of yesteryear have become a new decorating trend. And for those who don't have old appliances, but want to catch the wave of nostalgia, Hamilton Beach/Proctor-Silex, Inc., has responded with a new Hamilton Beach "Classic" line of appliances which celebrate the retro look by combining yesterday's styling with today's technology.
 Hamilton Beach is a brand of Richmond, Va.-based Hamilton Beach/Proctor-Silex, Inc., the largest U.S. manufacturer of small kitchen appliances.
 -0- 11/4/91
 Photo transmitted on INS PhotoLink Network.
 EDITOR'S NOTE: Custom B/W prints and color transparencies or other photos for this story are available from: Hamilton Beach, 4421 Waterfront Drive, Glen Allen, Virginia 23060, Kim Graziano, Marketing Communications Specialist, (804) 527-7309.
 /CONTACT: Kim Graziano, Hamilton Beach--Proctor-Silex, Inc., 804-527-7309, or Ruth Bultman, Zigman Joseph Stephenson, 414-273-4680/ CO: Hamilton Beach/Proctor-Silex ST: Virginia, Wisconsin IN: HOU SU: CM -- CHFNS1 -- 0533 11/04/91 07:33 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 4, 1991
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