Printer Friendly

HAMBURGER HAMLET KICKS OFF NEW RADIO ADVERTISING CAMPAIGN

 HAMBURGER HAMLET KICKS OFF NEW RADIO ADVERTISING CAMPAIGN
 SHERMAN OAKS, Calif., April 10 /PRNewswire/ -- Hamburger Hamlet Restaurants Inc. (NASDAQ-NMS: HAMB) has launched a new advertising campaign featuring the voice of comedian Steve Landesberg. The spots feature the distinctive voice of Landesberg describing the restaurant's unique characteristics in an engaging, mock-serious tone.
 Landesberg is best known for his memorable stint as the scholarly Sgt. Arthur Dietrich on the television hit series "Barney Miller." During his 5 1/2 years on the show, Landesberg was nominated for three consecutive Emmys.
 The advertising program highlights the Hamburger Hamlet dining experience such as its wide menu variety, delicious food items, tremendous price/value and friendly service.
 The first two commercials play on the restaurant's name association with Shakespeare's "Hamlet." One spot, entitled "Prince," describes how guests are treated like Danish royalty throughout their dining experience, but at low prices fit for "commoners." Another, "Angel Chicken," imitates a Shakespearian-like quote, describing Hamburger Hamlet's succulent rotisserie chicken as being so juicy that "it must be filled with the tears of angels."
 The radio spots are 50 seconds long with an additional 10-second tag line, used to individualize spots in specific radio areas. The 10-second tags, read by the local radio announcer, highlight points such as restaurant locations, or menu specials.
 For example, one tag says, "For your next power lunch or dinner, come to Hamburger Hamlet on Sunset Boulevard, just west of Doheny. Valet parking evenings."
 Four different commercials are planned per year for the next two years in three metropolitan areas. The first two are currently running on four radio stations in the Southern California market. Flights are planned for Washington, D.C., beginning in April, and Chicago starting in August.
 The campaign was created by Coen/Kalis Inc. of Los Angeles.
 Hamburger Hamlet Restaurants Inc. owns and operates 26 restaurants in the Southern California (18), Washington, D.C. (six), and Chicago (two) metropolitan areas.
 The company's common stock is traded through the NASDAQ National Market under the symbol "HAMB."
 -0- 4/10/92
 /CONTACT: Anne Fitzpatrick of Hamburger Hamlet Restaurants, 818-995-7333/
 (HAMB) CO: Hamburger Hamlet Restaurants Inc. ST: California IN: LEI SU:


JL-CH -- LA001 -- 7075 04/10/92 09:02 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 10, 1992
Words:367
Previous Article:STANFORD TELECOM TO REPORT STRONG FOURTH QUARTER BOOKINGS BUT REDUCED REVENUES AND EARNINGS
Next Article:THE KEITH GROUP REPORTS SECOND QUARTER EARNINGS


Related Articles
HAMBURGER HAMLET REPORTS FIRST QUARTER EARNINGS
/C O R R E C T I O N -- HAMBURGER HAMLET EARNINGS/
HAMBURGER HAMLET OPENS NEW RESTAURANT IN NORTHRIDGE, CALIF.
NEW HAMBURGER HAMLET REPORTS RECORD SALES
HAMBURGER HAMLET OPENS NEW RESTAURANT IN LONG BEACH, CALIF.
CARL'S JR. GETS DOWN WITH NEW CAMPAIGN
McDONALD'S LAUNCHES ARCH DELUXE NEW SANDWICH DEBUTS GROWN-UP TASTE AT McDONALD'S

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters