Printer Friendly

HALLOWEEN FASHIONS BY HALLMARK DRIVEN BY CREATIVITY AND CONVENIENCE

 HALLOWEEN FASHIONS BY HALLMARK DRIVEN BY CREATIVITY AND CONVENIENCE
 KANSAS CITY, Mo., Oct. 8 /PRNewswire/ -- Halloween traditionally means fun, fantasy, spooky, creepy, gory and even gross. But in the '90s, Halloween means fashion. Hallmark Cards research shows one in three adults will dress up or wear accessories this Halloween. Adults continue to celebrate Halloween more than ever before, and this year will be no exception because Halloween is on a Saturday. Research shows that there is more holiday participation when Halloween is on a weekend.
 "People have more time to be creative in planning parties and selecting costumes and accessories when Halloween is on a weekend," explained Luci Lindwall, Hallmark's Halloween marketing strategist.
 "In the hustle and bustle of everyday life today, people are going with clever but convenient costumes and accessories. The trend in the '90s is for adults to be creative and light-hearted with fun accessories," said Lindwall.
 "Celebrants are enjoying more freedom and individuality in creating a particular Halloween look, rather than a full costume."
 Hallmark offers a variety of accessories with the right combination of creativity and convenience, including T-shirts, lapel pins featuring spider webs, skeletons, bats and pumpkins; light-up necklaces and bracelets with traditional Halloween symbols; neckties, socks and pumpkin suspenders for the business executive.
 One Hallmark T-shirt reads, "MY COSTUME IS A LITTLE CORNY," with candy corns sprinkled on the front of the shirt. Other T-shirts feature pumpkin faces, skeleton bodies and a little humor. For example, another T-shirt reads, "On Halloween, cats finally become as important as they think."
 "T-shirts were very popular last year and that is why we increased our selection to a total of 14 designs for 1992," explained Lindwall.
 "People are looking for ways to express their holiday spirit without having to disguise themselves," she explained.
 Annual revenues industry-wide for companies that sell Halloween costumes and accessories have increased from $280 million in 1986 to an expected $400 million plus this year, according to Hallmark research.
 Halloween is Saturday, Oct. 31.
 NOTE FROM HALLMARK CARDS: Hallmark Cards is the industry leader in recognizing and reflecting society's ever-changing interests and concerns through personal communications products. Its greeting cards and other products always have reflected the tenor of the times, from the Depression and Prohibition cards of years past, to blended family and addiction recovery cards of today.
 So if you are planning a lifestyle story about the changing ways Americans communicate and celebrate, give us a call at Hallmark Cards. We can share with you current research and trend information, as well as product examples, that demonstrate the country's evolving communication styles.
 For information about products created by Hallmark Cards, the world's largest greeting card publisher, please call:
 Donna Garland, Hallmark Cards, 816-274-8272:
 For information concerning Christmas and related greeting cards, ornaments, decorations, partyware and gift wrap.
 Betsy Helgager, Hallmark Cards, 816-274-7630:
 For information concerning all holidays (except Christmas) and related greeting cards, partyware and gift wrap.
 Sherry Timbrook, Hallmark Cards, 816-274-8519:
 For information concerning everyday occasions (birthday, recovery, diet, congratulations, etc.) and related greeting cards, partyware and gift wrap.
 -0- 10/8/92
 /CONTACT: Betsy Helgager of Hallmark Cards, 816-274-7630/ CO: Hallmark Cards Inc. ST: Missouri IN: SU:


SM -- NYHFNS13 -- 7693 10/08/92 06:58 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 8, 1992
Words:538
Previous Article:FTD AND M&M MARS COMBINE FUN AND VALUE TO CREATE BEWITCHING TREAT FOR HALLOWEEN CELEBRATIONS
Next Article:DON'T BE AFRAID OF HALLOWEEN
Topics:


Related Articles
HALLMARK EXPERTS SAY HALLOWEEN HOWLS OF TERROR ARE BEING REPLACED WITH SHRIEKS OF FUN
Friendly Fun Replaces the 'Howl' of Halloween
PR Newswire Photo Advisory, Tuesday, October 31, 2000; 6 p.m. EDT.
FEI Member Tapped For Fed Post.
New Board Governors Bies and Olson sworn in to office. (Announcements).
Swearing-in ceremony for Governors Bies and Olson. (Announcements).
Corporations called on to help solve accounting problems.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters